--- title: "iQIYI vs Kocowa: Which is more popular?" description: "Is iQIYI or Kocowa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-kocowa" publisher: "Brandwave" --- # iQIYI vs Kocowa: Which is more popular? Is iQIYI or Kocowa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iQIYI and Kocowa - **Competitive set**: Asian drama streaming services - **Market**: Global - **Month measured**: Oct 2026 - **iQIYI Share of Search**: 29.2% - **Kocowa Share of Search**: 1.8% ## Is iQIYI or Kocowa more popular in search? - In October 2026, iQIYI had more branded searches than Kocowa among Asian drama streaming services worldwide. iQIYI had about 1 million branded searches, while Kocowa had 60,500. iQIYI made up 29.2% of all Asian drama streaming service searches we track, and Kocowa accounted for 1.8%. - iQIYI was ahead of Kocowa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 29.2%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending October 2026, Kocowa’s share of searches among Asian drama streaming services worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top Asian drama streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kocowa was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. iQIYI was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kocowa was listed before iQIYI in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Viki | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kocowa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | iQIYI | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | WeTV | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | OnDemandKorea | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Viu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Asian drama streaming services - Asked ChatGPT "Where can I watch Korean dramas online?": 1. Viki, 2. Kocowa, 3. OnDemandKorea - Asked ChatGPT "What's the best streaming service for Chinese and Korean dramas?": 1. Viki, 2. iQIYI, 3. WeTV - Asked ChatGPT "Which K-drama streaming service has the biggest library with English subtitles?": 1. Viki, 2. Kocowa - Searched Google, AI Overview "where to watch kdrama": 1. Viki, 2. Kocowa, 3. iQIYI Not named in any answer: Viu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for Asian drama streaming services worldwide in October 2026? - In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%. - Estimated monthly branded searches for Kocowa worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in October 2026. ## How has branded search for iQIYI and Kocowa changed worldwide over the last 12 months? | Month | iQIYI estimated searches | iQIYI Share of Search | iQIYI rank | Kocowa estimated searches | Kocowa Share of Search | Kocowa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1M | 25.1% | 1 | 90.5K | 2.3% | 5 | | Dec 2025 | 1.2M | 29% | 1 | 90.5K | 2.2% | 5 | | Jan 2026 | 1.2M | 29% | 1 | 90.5K | 2.2% | 5 | | Feb 2026 | 1M | 29% | 1 | 74K | 2.1% | 5 | | Mar 2026 | 1.5M | 34.9% | 1 | 74K | 1.7% | 5 | | Apr 2026 | 1.2M | 30.4% | 1 | 90.5K | 2.3% | 5 | | May 2026 | 1.2M | 29.1% | 1 | 90.5K | 2.2% | 5 | | Jun 2026 | 1.2M | 30.5% | 1 | 74K | 1.8% | 5 | | Jul 2026 | 1.2M | 30.5% | 1 | 90.5K | 2.3% | 5 | | Aug 2026 | 1.2M | 30.6% | 1 | 74K | 1.9% | 5 | | Sep 2026 | 1.2M | 33.4% | 1 | 60.5K | 1.7% | 5 | | Oct 2026 | 1M | 29.2% | 1 | 60.5K | 1.8% | 5 | ## How are iQIYI’s and Kocowa’s branded searches counted? Brandwave collects information about searches that people make online using iQIYI’s and Kocowa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iQIYI**: Measured on the search term “iqiyi”. - **Kocowa**: Measured on the search term “kocowa”. - [iQIYI profile](/demand/global-en/brands/iqiyi) - [Kocowa profile](/demand/global-en/brands/kocowa) - [All Asian drama streaming services worldwide](/demand/global-en/categories/asian-drama-streaming-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iQIYI or Kocowa more popular in search? In October 2026, iQIYI had more branded searches than Kocowa among Asian drama streaming services worldwide. iQIYI had about 1 million branded searches, while Kocowa had 60,500. iQIYI made up 29.2% of all Asian drama streaming service searches we track, and Kocowa accounted for 1.8%. ## Cite this page Brandwave. "iQIYI vs Kocowa: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-kocowa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-kocowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.