---
title: "IQAir vs PurpleAir: Which is more popular by branded search?"
description: "Which is more popular in search, IQAir or PurpleAir? Compare estimated monthly branded-search demand and Share of Search inside the Air quality monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/iqair-vs-purpleair"
publisher: "Brandwave"
---

# IQAir vs PurpleAir: Which is more popular by branded search?

Which is more popular in search, IQAir or PurpleAir? Compare estimated monthly branded-search demand and Share of Search inside the Air quality monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IQAir and PurpleAir
- **Competitive set**: Air quality monitor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **IQAir Share of Search**: 49.5%
- **PurpleAir Share of Search**: 48%

## Which is more popular in search, IQAir or PurpleAir?

- In August 2026, IQAir had more branded searches than PurpleAir among air quality monitor brands worldwide. IQAir was estimated to have 379K branded searches compared to PurpleAir’s 368K, and held a 49.5% Share of Search versus PurpleAir’s 48%.
- The lead changed hands 2 times in the 11 months ending August 2026: PurpleAir took it in June 2026, IQAir took it in August 2026.
- Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air quality monitor brands worldwide moved from 61.1% to 49.5%, and its estimated monthly branded searches moved from 95.2K to 379K.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide moved from 21.3% to 48%, and its estimated monthly branded searches moved from 33.1K to 368K.

## How did search popularity change for air quality monitor brands worldwide in August 2026?

- In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
- In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.

## Month by month

| Month | IQAir estimated searches | IQAir Share of Search | IQAir rank | PurpleAir estimated searches | PurpleAir Share of Search | PurpleAir rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 95.2K | 61.1% | 1 | 33.1K | 21.3% | 2 |
| Nov 2025 | 375K | 86.9% | 1 | 27.1K | 6.3% | 2 |
| Dec 2025 | 456K | 86.8% | 1 | 40.5K | 7.7% | 2 |
| Jan 2026 | 207K | 71.4% | 1 | 49.5K | 17.1% | 2 |
| Feb 2026 | 141K | 72% | 1 | 27.1K | 13.9% | 2 |
| Mar 2026 | 117K | 70.2% | 1 | 22.2K | 13.3% | 3 |
| Apr 2026 | 116K | 72.3% | 1 | 22.2K | 13.8% | 2 |
| May 2026 | 80.1K | 61.6% | 1 | 27.1K | 20.8% | 2 |
| Jun 2026 | 65.3K | 37.4% | 2 | 90.5K | 51.7% | 1 |
| Jul 2026 | 254K | 39.6% | 2 | 368K | 57.4% | 1 |
| Aug 2026 | 379K | 49.5% | 1 | 368K | 48% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IQAir’s and PurpleAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IQAir**: Measured on the search terms “iqair”, “iqair air purifier”, “iqair atem”, “iqair com” and “iqair healthpro”, summed into one figure.
- **PurpleAir**: Measured on the search term “purple air”.

- [IQAir profile](/demand/global-en/brands/iqair)
- [PurpleAir profile](/demand/global-en/brands/purpleair)
- [All air quality monitor brands worldwide](/demand/global-en/categories/air-quality-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IQAir or PurpleAir?

In August 2026, IQAir had more branded searches than PurpleAir among air quality monitor brands worldwide. IQAir was estimated to have 379K branded searches compared to PurpleAir’s 368K, and held a 49.5% Share of Search versus PurpleAir’s 48%.

## Cite this page

Brandwave. "IQAir vs PurpleAir: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/iqair-vs-purpleair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iqair-vs-purpleair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.