---
title: "Ipsos vs Verian: Which is searched more?"
description: "Which is more popular in search, Ipsos or Verian? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ipsos-vs-verian"
publisher: "Brandwave"
---

# Ipsos vs Verian: Which is searched more?

Which is more popular in search, Ipsos or Verian? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ipsos and Verian
- **Competitive set**: Market research companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Ipsos Share of Search**: 67.7%
- **Verian Share of Search**: 4.1%

## Which is more popular in search, Ipsos or Verian?

- In September 2026, Ipsos had more branded searches than Verian among market research companies worldwide. Ipsos was estimated to have 246K branded searches compared to Verian’s 14.8K, and held a 67.7% Share of Search versus Verian’s 4.1%.
- Ipsos was ahead of Verian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ipsos’ estimated Share of Search among market research companies worldwide moved from 65% to 67.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for market research companies worldwide in September 2026?

- In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.
- In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%.

## Month by month

| Month | Ipsos estimated searches | Ipsos Share of Search | Ipsos rank | Verian estimated searches | Verian Share of Search | Verian rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 65% | 1 | 14.8K | 3.2% | 3 |
| Nov 2025 | 201K | 59.5% | 1 | 12.1K | 3.6% | 4 |
| Dec 2025 | 201K | 64.6% | 1 | 9.9K | 3.2% | 4 |
| Jan 2026 | 201K | 63.1% | 1 | 12.1K | 3.8% | 4 |
| Feb 2026 | 201K | 64.1% | 1 | 9.9K | 3.2% | 4 |
| Mar 2026 | 246K | 64.6% | 1 | 14.8K | 3.9% | 3 |
| Apr 2026 | 301K | 69.5% | 1 | 12.1K | 2.8% | 3 |
| May 2026 | 246K | 64.7% | 1 | 12.1K | 3.2% | 4 |
| Jun 2026 | 301K | 71.9% | 1 | 12.1K | 2.9% | 4 |
| Jul 2026 | 201K | 63.6% | 1 | 9.9K | 3.1% | 4 |
| Aug 2026 | 246K | 67.1% | 1 | 12.1K | 3.3% | 4 |
| Sep 2026 | 246K | 67.7% | 1 | 14.8K | 4.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ipsos’ and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ipsos**: Measured on the search term “ipsos”.
- **Verian**: Measured on the search term “verian”.

- [Ipsos profile](/demand/global-en/brands/ipsos)
- [Verian profile](/demand/global-en/brands/verian)
- [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ipsos or Verian?

In September 2026, Ipsos had more branded searches than Verian among market research companies worldwide. Ipsos was estimated to have 246K branded searches compared to Verian’s 14.8K, and held a 67.7% Share of Search versus Verian’s 4.1%.

## Cite this page

Brandwave. "Ipsos vs Verian: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ipsos-vs-verian

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ipsos-vs-verian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.