--- title: "Ippodo vs ITO EN: Which is searched more?" description: "Is Ippodo or ITO EN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ippodo-vs-ito-en" publisher: "Brandwave" --- # Ippodo vs ITO EN: Which is searched more? Is Ippodo or ITO EN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ippodo and ITO EN - **Competitive set**: Matcha brands - **Market**: Global - **Month measured**: Sep 2026 - **Ippodo Share of Search**: 13% - **ITO EN Share of Search**: 3.9% ## Is Ippodo or ITO EN more popular in search? - In September 2026, Ippodo had more branded searches than ITO EN among matcha brands worldwide. Ippodo had about 27,100 branded searches, while ITO EN had 8,100. Ippodo made up 13% of all matcha brand searches we track, and ITO EN accounted for 3.9%. - Ippodo was ahead of ITO EN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide moved from 22.9% to 13%, and its estimated monthly branded searches moved from 60.5K to 27.1K. - Across the 12 months ending September 2026, ITO EN’s share of searches among matcha brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ippodo appeared in all four answers. ITO EN did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%. - In September 2026, ITO EN rose from 8th to 7th among matcha brands worldwide. ## Month by month | Month | Ippodo estimated searches | Ippodo Share of Search | Ippodo rank | ITO EN estimated searches | ITO EN Share of Search | ITO EN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 22.9% | 1 | 9.9K | 3.8% | 7 | | Nov 2025 | 60.5K | 24.6% | 1 | 9.9K | 4% | 7 | | Dec 2025 | 49.5K | 23.6% | 1 | 8.1K | 3.9% | 7 | | Jan 2026 | 60.5K | 27.1% | 1 | 8.1K | 3.6% | 7 | | Feb 2026 | 40.5K | 22.3% | 1 | 6.6K | 3.6% | 8 | | Mar 2026 | 49.5K | 20.2% | 1 | 8.1K | 3.3% | 8 | | Apr 2026 | 40.5K | 17% | 2 | 8.1K | 3.4% | 8 | | May 2026 | 40.5K | 15.2% | 3 | 8.1K | 3% | 8 | | Jun 2026 | 33.1K | 14.3% | 4 | 8.1K | 3.5% | 8 | | Jul 2026 | 33.1K | 13.9% | 4 | 8.1K | 3.4% | 8 | | Aug 2026 | 33.1K | 14.1% | 4 | 8.1K | 3.5% | 8 | | Sep 2026 | 27.1K | 13% | 4 | 8.1K | 3.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ippodo’s and ITO EN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ippodo**: Measured on the search term “ippodo matcha”. - **ITO EN**: Measured on the search term “ito en matcha”. - [Ippodo profile](/demand/global-en/brands/ippodo) - [ITO EN profile](/demand/global-en/brands/ito-en) - [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ippodo or ITO EN more popular in search? In September 2026, Ippodo had more branded searches than ITO EN among matcha brands worldwide. Ippodo had about 27,100 branded searches, while ITO EN had 8,100. Ippodo made up 13% of all matcha brand searches we track, and ITO EN accounted for 3.9%. ## Cite this page Brandwave. "Ippodo vs ITO EN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ippodo-vs-ito-en This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ippodo-vs-ito-en. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.