---
title: "Ipanema vs Reef: Which is more popular by branded search?"
description: "Which is more popular in search, Ipanema or Reef? Compare estimated monthly branded-search demand and Share of Search inside the Flip flops set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ipanema-vs-reef-sandals"
publisher: "Brandwave"
---

# Ipanema vs Reef: Which is more popular by branded search?

Which is more popular in search, Ipanema or Reef? Compare estimated monthly branded-search demand and Share of Search inside the Flip flops set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ipanema and Reef
- **Competitive set**: Flip flops
- **Market**: Global
- **Month measured**: Aug 2026
- **Ipanema Share of Search**: 0.27%
- **Reef Share of Search**: 1.1%

## Which is more popular in search, Ipanema or Reef?

- In August 2026, Reef had more branded searches than Ipanema among flip flops worldwide. Reef was estimated to have 135K branded searches compared to Ipanema’s 33.1K, and held a 1.1% Share of Search versus Ipanema’s 0.27%.
- Reef was ahead of Ipanema in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ipanema’s estimated Share of Search among flip flops worldwide moved from 0.06% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 33.1K.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 135K.

## How did search popularity change for flip flops worldwide in August 2026?

- Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
- Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.

## Month by month

| Month | Ipanema estimated searches | Ipanema Share of Search | Ipanema rank | Reef estimated searches | Reef Share of Search | Reef rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.06% | 5 | 49.5K | 0.57% | 4 |
| Nov 2025 | 5.4K | 0.05% | 6 | 49.5K | 0.44% | 4 |
| Dec 2025 | 5.4K | 0.04% | 6 | 49.5K | 0.39% | 4 |
| Jan 2026 | 6.6K | 0.09% | 5 | 49.5K | 0.65% | 4 |
| Feb 2026 | 6.6K | 0.09% | 5 | 74K | 0.98% | 4 |
| Mar 2026 | 9.9K | 0.09% | 5 | 165K | 1.5% | 4 |
| Apr 2026 | 12.1K | 0.11% | 5 | 165K | 1.5% | 4 |
| May 2026 | 22.2K | 0.19% | 5 | 246K | 2.1% | 4 |
| Jun 2026 | 33.1K | 0.22% | 5 | 246K | 1.6% | 4 |
| Jul 2026 | 33.1K | 0.22% | 5 | 201K | 1.3% | 4 |
| Aug 2026 | 33.1K | 0.27% | 5 | 135K | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ipanema’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ipanema**: Measured on the search term “ipanema flip flops”.
- **Reef**: Measured on the search term “reef sandals”.

- [Ipanema profile](/demand/global-en/brands/ipanema)
- [Reef profile](/demand/global-en/brands/reef-sandals)
- [All flip flops worldwide](/demand/global-en/categories/flip-flops): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ipanema or Reef?

In August 2026, Reef had more branded searches than Ipanema among flip flops worldwide. Reef was estimated to have 135K branded searches compared to Ipanema’s 33.1K, and held a 1.1% Share of Search versus Ipanema’s 0.27%.

## Cite this page

Brandwave. "Ipanema vs Reef: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ipanema-vs-reef-sandals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ipanema-vs-reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.