---
title: "Invoice2go vs Wave: Which is searched more?"
description: "Which is more popular in search, Invoice2go or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/invoice2go-vs-wave-accounting"
publisher: "Brandwave"
---

# Invoice2go vs Wave: Which is searched more?

Which is more popular in search, Invoice2go or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Invoice2go and Wave
- **Competitive set**: Invoicing apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Invoice2go Share of Search**: 5.8%
- **Wave Share of Search**: 28%

## Which is more popular in search, Invoice2go or Wave?

- In September 2026, Wave had more branded searches than Invoice2go among invoicing apps worldwide. Wave was estimated to have 107K branded searches compared to Invoice2go’s 22.2K, and held a 28% Share of Search versus Invoice2go’s 5.8%.
- Wave was ahead of Invoice2go in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide moved from 7.3% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Wave’s estimated Share of Search among invoicing apps worldwide moved from 23.2% to 28%, and its estimated monthly branded searches moved from 86.1K to 107K.

## How did search popularity change for invoicing apps worldwide in September 2026?

- In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
- In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%.

## Month by month

| Month | Invoice2go estimated searches | Invoice2go Share of Search | Invoice2go rank | Wave estimated searches | Wave Share of Search | Wave rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 7.3% | 5 | 86.1K | 23.2% | 3 |
| Nov 2025 | 27.1K | 8.1% | 5 | 72.6K | 21.6% | 3 |
| Dec 2025 | 22.2K | 6.4% | 5 | 86.1K | 25% | 2 |
| Jan 2026 | 27.1K | 7% | 5 | 109K | 28% | 2 |
| Feb 2026 | 27.1K | 8.3% | 5 | 75.3K | 23.2% | 2 |
| Mar 2026 | 27.1K | 8.1% | 5 | 78.6K | 23.5% | 2 |
| Apr 2026 | 27.1K | 8.2% | 5 | 75.3K | 22.7% | 2 |
| May 2026 | 27.1K | 8.9% | 5 | 64.3K | 21.2% | 2 |
| Jun 2026 | 27.1K | 8.1% | 5 | 70.4K | 21.1% | 3 |
| Jul 2026 | 22.2K | 7.6% | 5 | 57.6K | 19.8% | 2 |
| Aug 2026 | 22.2K | 6.8% | 5 | 67.6K | 20.7% | 3 |
| Sep 2026 | 22.2K | 5.8% | 5 | 107K | 28% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Invoice2go’s and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Invoice2go**: Measured on the search term “invoice2go”.
- **Wave**: Measured on the search terms “wave accounting” and “wave accounting software”, summed into one figure.

- [Invoice2go profile](/demand/global-en/brands/invoice2go)
- [Wave profile](/demand/global-en/brands/wave-accounting)
- [All invoicing apps worldwide](/demand/global-en/categories/invoicing-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Invoice2go or Wave?

In September 2026, Wave had more branded searches than Invoice2go among invoicing apps worldwide. Wave was estimated to have 107K branded searches compared to Invoice2go’s 22.2K, and held a 28% Share of Search versus Invoice2go’s 5.8%.

## Cite this page

Brandwave. "Invoice2go vs Wave: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/invoice2go-vs-wave-accounting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/invoice2go-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.