---
title: "InvGate vs ServiceNow: Which is more popular by branded search?"
description: "Which is more popular in search, InvGate or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the It asset management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/invgate-vs-servicenow"
publisher: "Brandwave"
---

# InvGate vs ServiceNow: Which is more popular by branded search?

Which is more popular in search, InvGate or ServiceNow? Compare estimated monthly branded-search demand and Share of Search inside the It asset management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: InvGate and ServiceNow
- **Competitive set**: It asset management software
- **Market**: Global
- **Month measured**: Aug 2026
- **InvGate Share of Search**: <0.01%
- **ServiceNow Share of Search**: 85.1%

## Which is more popular in search, InvGate or ServiceNow?

- In August 2026, ServiceNow had more branded searches than InvGate among it asset management software worldwide. ServiceNow was estimated to have 450K branded searches compared to InvGate’s 40, and held an 85.1% Share of Search versus InvGate’s <0.01%.
- ServiceNow was ahead of InvGate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InvGate’s estimated Share of Search among it asset management software worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among it asset management software worldwide moved from 81.3% to 85.1%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for it asset management software worldwide in August 2026?

- In August 2026, ServiceNow gained estimated Share of Search among it asset management software worldwide, from 84.4% to 85.1%.
- Estimated monthly branded searches for InvGate worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Month by month

| Month | InvGate estimated searches | InvGate Share of Search | InvGate rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 450K | 81.3% | 1 |
| Nov 2025 | 50 | 0.01% | 5 | 368K | 81.2% | 1 |
| Dec 2025 | 40 | <0.01% | 5 | 368K | 82.1% | 1 |
| Jan 2026 | 50 | <0.01% | 5 | 450K | 83.8% | 1 |
| Feb 2026 | 50 | <0.01% | 5 | 450K | 83.8% | 1 |
| Mar 2026 | 50 | <0.01% | 5 | 450K | 82.1% | 1 |
| Apr 2026 | 50 | <0.01% | 5 | 550K | 86.6% | 1 |
| May 2026 | 50 | <0.01% | 5 | 550K | 87.3% | 1 |
| Jun 2026 | 50 | <0.01% | 5 | 550K | 87.3% | 1 |
| Jul 2026 | 40 | <0.01% | 5 | 450K | 84.4% | 1 |
| Aug 2026 | 40 | <0.01% | 5 | 450K | 85.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using InvGate’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **InvGate**: Measured on the search term “invgate itsm”.
- **ServiceNow**: Measured on the search term “servicenow”.

- [InvGate profile](/demand/global-en/brands/invgate)
- [ServiceNow profile](/demand/global-en/brands/servicenow)
- [All it asset management software worldwide](/demand/global-en/categories/it-asset-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, InvGate or ServiceNow?

In August 2026, ServiceNow had more branded searches than InvGate among it asset management software worldwide. ServiceNow was estimated to have 450K branded searches compared to InvGate’s 40, and held an 85.1% Share of Search versus InvGate’s <0.01%.

## Cite this page

Brandwave. "InvGate vs ServiceNow: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/invgate-vs-servicenow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/invgate-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.