---
title: "Intimissimi vs MeUndies: Which is searched more?"
description: "Is Intimissimi or MeUndies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/intimissimi-vs-meundies"
publisher: "Brandwave"
---

# Intimissimi vs MeUndies: Which is searched more?

Is Intimissimi or MeUndies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Intimissimi and MeUndies
- **Competitive set**: Underwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Intimissimi Share of Search**: 13.1%
- **MeUndies Share of Search**: 0.65%

## Is Intimissimi or MeUndies more popular in search?

- In September 2026, Intimissimi had more branded searches than MeUndies among underwear brands worldwide. Intimissimi had about 2.7 million branded searches, while MeUndies had 135,000. Intimissimi made up 13.1% of all underwear brand searches we track, and MeUndies accounted for 0.65%.
- Intimissimi was ahead of MeUndies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intimissimi’s share of searches among underwear brands worldwide moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, MeUndies’ share of searches among underwear brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 135K.

## Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MeUndies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Intimissimi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MeUndies was listed before Intimissimi in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about underwear brands

- Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes
- Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon
- Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince
- Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi
- Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein

Not named in any answer: Jockey, Step One and Bonds.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for underwear brands worldwide in September 2026?

- In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide.
- Estimated monthly branded searches for Intimissimi worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Month by month

| Month | Intimissimi estimated searches | Intimissimi Share of Search | Intimissimi rank | MeUndies estimated searches | MeUndies Share of Search | MeUndies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 13.8% | 3 | 135K | 0.55% | 7 |
| Nov 2025 | 4.1M | 13.2% | 3 | 201K | 0.65% | 6 |
| Dec 2025 | 5M | 18.5% | 2 | 201K | 0.74% | 6 |
| Jan 2026 | 4.1M | 16.3% | 2 | 201K | 0.8% | 6 |
| Feb 2026 | 2.7M | 14.5% | 3 | 135K | 0.72% | 6 |
| Mar 2026 | 2.7M | 12.2% | 3 | 135K | 0.6% | 7 |
| Apr 2026 | 2.2M | 11.1% | 3 | 135K | 0.67% | 7 |
| May 2026 | 2.7M | 12.7% | 3 | 135K | 0.62% | 7 |
| Jun 2026 | 2.7M | 15% | 3 | 135K | 0.74% | 7 |
| Jul 2026 | 2.7M | 15% | 3 | 135K | 0.74% | 7 |
| Aug 2026 | 2.7M | 12.7% | 3 | 135K | 0.63% | 8 |
| Sep 2026 | 2.7M | 13.1% | 3 | 135K | 0.65% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Intimissimi’s and MeUndies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Intimissimi**: Measured on the search term “intimissimi”.
- **MeUndies**: Measured on the search term “meundies”.

- [Intimissimi profile](/demand/global-en/brands/intimissimi)
- [MeUndies profile](/demand/global-en/brands/meundies)
- [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Intimissimi or MeUndies more popular in search?

In September 2026, Intimissimi had more branded searches than MeUndies among underwear brands worldwide. Intimissimi had about 2.7 million branded searches, while MeUndies had 135,000. Intimissimi made up 13.1% of all underwear brand searches we track, and MeUndies accounted for 0.65%.

## Cite this page

Brandwave. "Intimissimi vs MeUndies: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/intimissimi-vs-meundies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/intimissimi-vs-meundies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
