---
title: "Intex vs Plum: Which is searched more?"
description: "Which is more popular in search, Intex or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/intex-vs-plum"
publisher: "Brandwave"
---

# Intex vs Plum: Which is searched more?

Which is more popular in search, Intex or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Intex and Plum
- **Competitive set**: Kids play equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Intex Share of Search**: 18.7%
- **Plum Share of Search**: 1%

## Which is more popular in search, Intex or Plum?

- In September 2026, Intex had more branded searches than Plum among kids play equipment brands worldwide. Intex was estimated to have 110K branded searches compared to Plum’s 5.9K, and held an 18.7% Share of Search versus Plum’s 1%.
- Intex was ahead of Plum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide moved from 22.3% to 18.7%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide moved from 0.83% to 1%, and its estimated monthly branded searches moved from 4.1K to 5.9K.

## How did search popularity change for kids play equipment brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.
- In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.
- Estimated monthly branded searches for Plum worldwide rose 43.2% over 12 measured months, from 4.1K to 5.9K in September 2026.

## Month by month

| Month | Intex estimated searches | Intex Share of Search | Intex rank | Plum estimated searches | Plum Share of Search | Plum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 22.3% | 3 | 4.1K | 0.83% | 7 |
| Nov 2025 | 110K | 20.5% | 3 | 6K | 1.1% | 6 |
| Dec 2025 | 110K | 19% | 3 | 4.8K | 0.83% | 7 |
| Jan 2026 | 110K | 22.5% | 2 | 3.8K | 0.78% | 6 |
| Feb 2026 | 110K | 23.9% | 2 | 4K | 0.86% | 7 |
| Mar 2026 | 135K | 22.6% | 2 | 9.5K | 1.6% | 7 |
| Apr 2026 | 201K | 28.7% | 1 | 13.4K | 1.9% | 6 |
| May 2026 | 368K | 35.8% | 1 | 11.6K | 1.1% | 6 |
| Jun 2026 | 550K | 42.5% | 1 | 8.9K | 0.69% | 6 |
| Jul 2026 | 368K | 36.3% | 2 | 8K | 0.79% | 7 |
| Aug 2026 | 246K | 32.2% | 2 | 6.3K | 0.82% | 6 |
| Sep 2026 | 110K | 18.7% | 3 | 5.9K | 1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Intex’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Intex**: Measured on the search term “intex”.
- **Plum**: Measured on the search terms “plum climbing frame”, “plum play” and “plum swing”, summed into one figure.

- [Intex profile](/demand/global-en/brands/intex)
- [Plum profile](/demand/global-en/brands/plum)
- [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Intex or Plum?

In September 2026, Intex had more branded searches than Plum among kids play equipment brands worldwide. Intex was estimated to have 110K branded searches compared to Plum’s 5.9K, and held an 18.7% Share of Search versus Plum’s 1%.

## Cite this page

Brandwave. "Intex vs Plum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/intex-vs-plum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/intex-vs-plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.