--- title: "Intercom vs ProProfs Knowledge Base: Which is searched more?" description: "Is Intercom or ProProfs Knowledge Base more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/intercom-vs-proprofs-knowledge-base" publisher: "Brandwave" --- # Intercom vs ProProfs Knowledge Base: Which is searched more? Is Intercom or ProProfs Knowledge Base more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Intercom and ProProfs Knowledge Base - **Competitive set**: Customer knowledge base platforms - **Market**: Global - **Month measured**: Sep 2026 - **Intercom Share of Search**: 0.35% - **ProProfs Knowledge Base Share of Search**: 0.03% ## Is Intercom or ProProfs Knowledge Base more popular in search? - In September 2026, Intercom had more branded searches than ProProfs Knowledge Base among customer knowledge base platforms worldwide. Intercom had about 1,600 branded searches, while ProProfs Knowledge Base had 150. Intercom made up 0.35% of all customer knowledge base platform searches we track, and ProProfs Knowledge Base accounted for 0.03%. - Intercom was ahead of ProProfs Knowledge Base in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Intercom’s share of searches among customer knowledge base platforms worldwide moved from 0.12% to 0.35%, and its estimated monthly branded searches moved from 720 to 1.6K. - Across the 12 months ending September 2026, ProProfs Knowledge Base’s share of searches among customer knowledge base platforms worldwide moved from 0.08% to 0.03%, and its estimated monthly branded searches moved from 490 to 150. ## Top customer knowledge base platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ProProfs Knowledge Base was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Intercom was listed before ProProfs Knowledge Base in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zendesk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Help Scout | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Intercom | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helpjuice | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Freshdesk | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | KnowledgeOwl | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | ProProfs Knowledge Base | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | GitBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer knowledge base platforms - Asked ChatGPT "Which customer knowledge base platform should I use?": 1. Help Scout, 2. Document360, 3. Zendesk, 4. Intercom, 5. Freshdesk - Asked ChatGPT "What are the best customer knowledge base platforms?": 1. Zendesk, 2. Intercom, 3. Help Scout, 4. Document360, 5. Freshdesk, 6. Helpjuice - Asked ChatGPT "What's the best customer knowledge base platform for customer support documentation?": 1. Zendesk, 2. Document360, 3. Help Scout, 4. Intercom, 5. Helpjuice, 6. Freshdesk - Searched Google, AI Overview "knowledge base software": 1. Zendesk, 2. ProProfs Knowledge Base - Searched Google, AI Overview "best knowledge base platform": 1. Document360, 2. Zendesk, 3. KnowledgeOwl, 4. Helpjuice Not named in any answer: GitBook. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer knowledge base platforms worldwide in September 2026? - Estimated monthly branded searches for Intercom worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026. - Estimated monthly branded searches for ProProfs Knowledge Base worldwide fell 69.4% over 12 measured months, from 490 to 150 in September 2026. ## Month by month | Month | Intercom estimated searches | Intercom Share of Search | Intercom rank | ProProfs Knowledge Base estimated searches | ProProfs Knowledge Base Share of Search | ProProfs Knowledge Base rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.12% | 8 | 490 | 0.08% | 9 | | Nov 2025 | 1.3K | 0.26% | 7 | 400 | 0.08% | 9 | | Dec 2025 | 1K | 0.21% | 7 | 270 | 0.06% | 9 | | Jan 2026 | 720 | 0.13% | 8 | 270 | 0.05% | 9 | | Feb 2026 | 880 | 0.2% | 8 | 220 | 0.05% | 9 | | Mar 2026 | 1K | 0.19% | 8 | 220 | 0.04% | 9 | | Apr 2026 | 1.3K | 0.34% | 7 | 220 | 0.06% | 9 | | May 2026 | 1K | 0.24% | 7 | 270 | 0.06% | 9 | | Jun 2026 | 1.3K | 0.28% | 7 | 150 | 0.03% | 9 | | Jul 2026 | 1K | 0.27% | 7 | 180 | 0.05% | 9 | | Aug 2026 | 1.3K | 0.34% | 7 | 150 | 0.04% | 9 | | Sep 2026 | 1.6K | 0.35% | 7 | 150 | 0.03% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Intercom’s and ProProfs Knowledge Base’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Intercom**: Measured on the search term “intercom help desk”. - **ProProfs Knowledge Base**: Measured on the search terms “proprofs knowledge base” and “proprofs knowledge base software”, summed into one figure. - [Intercom profile](/demand/global-en/brands/intercom) - [ProProfs Knowledge Base profile](/demand/global-en/brands/proprofs-knowledge-base) - [All customer knowledge base platforms worldwide](/demand/global-en/categories/customer-knowledge-base-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Intercom or ProProfs Knowledge Base more popular in search? In September 2026, Intercom had more branded searches than ProProfs Knowledge Base among customer knowledge base platforms worldwide. Intercom had about 1,600 branded searches, while ProProfs Knowledge Base had 150. Intercom made up 0.35% of all customer knowledge base platform searches we track, and ProProfs Knowledge Base accounted for 0.03%. ## Cite this page Brandwave. "Intercom vs ProProfs Knowledge Base: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/intercom-vs-proprofs-knowledge-base This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/intercom-vs-proprofs-knowledge-base. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.