--- title: "Interbrand vs Pentagram: Which is more popular by branded search?" description: "Which is more popular in search, Interbrand or Pentagram? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/interbrand-vs-pentagram" publisher: "Brandwave" --- # Interbrand vs Pentagram: Which is more popular by branded search? Which is more popular in search, Interbrand or Pentagram? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Interbrand and Pentagram - **Competitive set**: Brand strategy agencies - **Market**: Global - **Month measured**: Aug 2026 - **Interbrand Share of Search**: 23.4% - **Pentagram Share of Search**: 5.2% ## Which is more popular in search, Interbrand or Pentagram? - In August 2026, Interbrand had more branded searches than Pentagram among brand strategy agencies worldwide. Interbrand was estimated to have 12.4K branded searches compared to Pentagram’s 2.7K, and held a 23.4% Share of Search versus Pentagram’s 5.2%. - Interbrand was ahead of Pentagram in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide moved from 26.2% to 23.4%, and its estimated monthly branded searches moved from 18.3K to 12.4K. - Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide moved from 4.4% to 5.2%, and its estimated monthly branded searches moved from 3K to 2.7K. ## How did search popularity change for brand strategy agencies worldwide in August 2026? - In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%. - In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%. ## Month by month | Month | Interbrand estimated searches | Interbrand Share of Search | Interbrand rank | Pentagram estimated searches | Pentagram Share of Search | Pentagram rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 26.2% | 2 | 3K | 4.4% | 4 | | Nov 2025 | 14.9K | 23.7% | 2 | 2.3K | 3.7% | 4 | | Dec 2025 | 12.3K | 20.8% | 2 | 2.5K | 4.3% | 5 | | Jan 2026 | 12.3K | 19.1% | 2 | 3.2K | 5% | 4 | | Feb 2026 | 12.8K | 22.4% | 2 | 3.8K | 6.6% | 4 | | Mar 2026 | 15.4K | 24.6% | 2 | 4.8K | 7.6% | 4 | | Apr 2026 | 12.4K | 22.2% | 2 | 3.3K | 5.9% | 4 | | May 2026 | 12.4K | 20.2% | 2 | 3.3K | 5.4% | 4 | | Jun 2026 | 12.4K | 20.3% | 2 | 2.8K | 4.6% | 4 | | Jul 2026 | 12.4K | 22.5% | 2 | 3.2K | 5.8% | 4 | | Aug 2026 | 12.4K | 23.4% | 2 | 2.7K | 5.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Interbrand’s and Pentagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Interbrand**: Measured on the search terms “interbrand”, “interbrand brand strategy”, “interbrand branding”, “interbrand branding agency” and “interbrand com”, summed into one figure. - **Pentagram**: Measured on the search terms “branding pentagram”, “pentagram branding agency”, “pentagram com” and “pentagram design agency”, summed into one figure. - [Interbrand profile](/demand/global-en/brands/interbrand) - [Pentagram profile](/demand/global-en/brands/pentagram) - [All brand strategy agencies worldwide](/demand/global-en/categories/brand-strategy-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Interbrand or Pentagram? In August 2026, Interbrand had more branded searches than Pentagram among brand strategy agencies worldwide. Interbrand was estimated to have 12.4K branded searches compared to Pentagram’s 2.7K, and held a 23.4% Share of Search versus Pentagram’s 5.2%. ## Cite this page Brandwave. "Interbrand vs Pentagram: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/interbrand-vs-pentagram This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/interbrand-vs-pentagram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.