---
title: "Instructure vs Moodle: Which is more popular by branded search?"
description: "Which is more popular in search, Instructure or Moodle? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/instructure-vs-moodle"
publisher: "Brandwave"
---

# Instructure vs Moodle: Which is more popular by branded search?

Which is more popular in search, Instructure or Moodle? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instructure and Moodle
- **Competitive set**: Edtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Instructure Share of Search**: 0.24%
- **Moodle Share of Search**: 44.4%

## Which is more popular in search, Instructure or Moodle?

- In August 2026, Moodle had more branded searches than Instructure among edtech worldwide. Moodle was estimated to have 2.7M branded searches compared to Instructure’s 14.8K, and held a 44.4% Share of Search versus Instructure’s 0.24%.
- Moodle was ahead of Instructure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instructure’s estimated Share of Search among edtech worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Moodle’s estimated Share of Search among edtech worldwide moved from 73.1% to 44.4%, and its estimated monthly branded searches moved from 7.5M to 2.7M.

## How did search popularity change for edtech worldwide in August 2026?

- In August 2026, Moodle lost estimated Share of Search among edtech worldwide, from 61.9% to 44.4%.
- Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Instructure estimated searches | Instructure Share of Search | Instructure rank | Moodle estimated searches | Moodle Share of Search | Moodle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.18% | 4 | 7.5M | 73.1% | 1 |
| Nov 2025 | 12.1K | 0.14% | 5 | 6.1M | 69% | 1 |
| Dec 2025 | 8.1K | 0.11% | 5 | 5M | 70.8% | 1 |
| Jan 2026 | 12.1K | 0.16% | 4 | 5M | 64.6% | 1 |
| Feb 2026 | 12.1K | 0.16% | 4 | 5M | 67% | 1 |
| Mar 2026 | 12.1K | 0.14% | 4 | 6.1M | 70.8% | 1 |
| Apr 2026 | 12.1K | 0.14% | 4 | 6.1M | 73.2% | 1 |
| May 2026 | 40.5K | 0.55% | 4 | 5M | 67.9% | 1 |
| Jun 2026 | 8.1K | 0.14% | 4 | 4.1M | 72.4% | 1 |
| Jul 2026 | 8.1K | 0.22% | 4 | 2.2M | 61.9% | 1 |
| Aug 2026 | 14.8K | 0.24% | 4 | 2.7M | 44.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instructure’s and Moodle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instructure**: Measured on the search term “instructure canvas”.
- **Moodle**: Measured on the search term “moodle”.

- [Instructure profile](/demand/global-en/brands/instructure)
- [Moodle profile](/demand/global-en/brands/moodle)
- [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instructure or Moodle?

In August 2026, Moodle had more branded searches than Instructure among edtech worldwide. Moodle was estimated to have 2.7M branded searches compared to Instructure’s 14.8K, and held a 44.4% Share of Search versus Instructure’s 0.24%.

## Cite this page

Brandwave. "Instructure vs Moodle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/instructure-vs-moodle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instructure-vs-moodle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.