--- title: "Instructure vs Khan Academy: Which is searched more?" description: "Is Instructure or Khan Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/instructure-vs-khan-academy" publisher: "Brandwave" --- # Instructure vs Khan Academy: Which is searched more? Is Instructure or Khan Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instructure and Khan Academy - **Competitive set**: Edtech - **Market**: Global - **Month measured**: Sep 2026 - **Instructure Share of Search**: 0.03% - **Khan Academy Share of Search**: 16.1% ## Is Instructure or Khan Academy more popular in search? - In September 2026, Khan Academy had more branded searches than Instructure among edtech worldwide. Khan Academy had about 11.1 million branded searches, while Instructure had 18,100. Khan Academy made up 16.1% of all edtech searches we track, and Instructure accounted for 0.03%. - Khan Academy was ahead of Instructure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Instructure’s share of searches among edtech worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide moved from 18.9% to 16.1%, and its estimated monthly branded searches held steady at 11.1M. ## Top edtech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instructure did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Classroom | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Canvas LMS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Moodle | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Khan Academy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Blackboard | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PowerSchool | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | D2L | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Instructure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anthology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edtech - Asked ChatGPT "Which edtech platform should I use?": 1. Google Classroom, 2. Moodle, 3. Khan Academy, 4. Canvas LMS - Asked ChatGPT "What are the best edtech platforms?": 1. Khan Academy, 2. Google Classroom, 3. Moodle, 4. Canvas LMS, 5. D2L - Asked ChatGPT "What's the best edtech platform for a school?": 1. Google Classroom, 2. Canvas LMS, 3. PowerSchool - Searched Google, AI Overview "learning management system": 1. Canvas LMS, 2. Moodle - Searched Google, AI Overview "education software": 1. Canvas LMS, 2. Google Classroom, 3. Blackboard, 4. Moodle, 5. PowerSchool Not named in any answer: Instructure and Anthology. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for edtech worldwide in September 2026? - In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%. ## Month by month | Month | Instructure estimated searches | Instructure Share of Search | Instructure rank | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.03% | 8 | 11.1M | 18.9% | 2 | | Nov 2025 | 12.1K | 0.02% | 8 | 9.1M | 18.8% | 2 | | Dec 2025 | 8.1K | 0.02% | 8 | 7.5M | 21.3% | 2 | | Jan 2026 | 12.1K | 0.03% | 8 | 7.5M | 16.3% | 2 | | Feb 2026 | 12.1K | 0.03% | 8 | 7.5M | 16.5% | 2 | | Mar 2026 | 12.1K | 0.03% | 8 | 7.5M | 16% | 2 | | Apr 2026 | 12.1K | 0.03% | 8 | 7.5M | 18.3% | 2 | | May 2026 | 40.5K | 0.11% | 7 | 6.1M | 15.9% | 2 | | Jun 2026 | 8.1K | 0.03% | 8 | 5M | 18.3% | 2 | | Jul 2026 | 8.1K | 0.04% | 8 | 6.1M | 32.3% | 2 | | Aug 2026 | 14.8K | 0.04% | 8 | 9.1M | 25.5% | 2 | | Sep 2026 | 18.1K | 0.03% | 8 | 11.1M | 16.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Instructure’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instructure**: Measured on the search term “instructure canvas”. - **Khan Academy**: Measured on the search term “khan academy”. - [Instructure profile](/demand/global-en/brands/instructure) - [Khan Academy profile](/demand/global-en/brands/khan-academy) - [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instructure or Khan Academy more popular in search? In September 2026, Khan Academy had more branded searches than Instructure among edtech worldwide. Khan Academy had about 11.1 million branded searches, while Instructure had 18,100. Khan Academy made up 16.1% of all edtech searches we track, and Instructure accounted for 0.03%. ## Cite this page Brandwave. "Instructure vs Khan Academy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/instructure-vs-khan-academy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instructure-vs-khan-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.