---
title: "Instapage vs Unbounce: Which is more popular by branded search?"
description: "Which is more popular in search, Instapage or Unbounce? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/instapage-vs-unbounce"
publisher: "Brandwave"
---

# Instapage vs Unbounce: Which is more popular by branded search?

Which is more popular in search, Instapage or Unbounce? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instapage and Unbounce
- **Competitive set**: Landing page builders
- **Market**: Global
- **Month measured**: Aug 2026
- **Instapage Share of Search**: 3.4%
- **Unbounce Share of Search**: 11.7%

## Which is more popular in search, Instapage or Unbounce?

- In August 2026, Unbounce had more branded searches than Instapage among landing page builders worldwide. Unbounce was estimated to have 15.4K branded searches compared to Instapage’s 4.5K, and held an 11.7% Share of Search versus Instapage’s 3.4%.
- Unbounce was ahead of Instapage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 10K to 4.5K.
- Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders worldwide moved from 14.7% to 11.7%, and its estimated monthly branded searches moved from 28.4K to 15.4K.

## How did search popularity change for landing page builders worldwide in August 2026?

- In August 2026, Unbounce lost estimated Share of Search among landing page builders worldwide, from 12.4% to 11.7%.
- Estimated monthly branded searches for Instapage worldwide fell 55% over 11 measured months, from 10K to 4.5K in August 2026.

## Month by month

| Month | Instapage estimated searches | Instapage Share of Search | Instapage rank | Unbounce estimated searches | Unbounce Share of Search | Unbounce rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10K | 5.2% | 5 | 28.4K | 14.7% | 3 |
| Nov 2025 | 8.2K | 4.9% | 5 | 28.1K | 16.9% | 3 |
| Dec 2025 | 6.7K | 4.1% | 5 | 23.2K | 14.4% | 3 |
| Jan 2026 | 8.2K | 4.4% | 5 | 23.5K | 12.7% | 3 |
| Feb 2026 | 7.1K | 3.9% | 5 | 23.5K | 12.9% | 3 |
| Mar 2026 | 6.9K | 4.2% | 5 | 23.5K | 14.2% | 3 |
| Apr 2026 | 5.5K | 3.5% | 5 | 23.1K | 14.9% | 3 |
| May 2026 | 5.5K | 3.7% | 5 | 19.4K | 12.9% | 3 |
| Jun 2026 | 5.4K | 3.9% | 5 | 19.1K | 13.6% | 3 |
| Jul 2026 | 4.5K | 3.3% | 5 | 16.7K | 12.4% | 3 |
| Aug 2026 | 4.5K | 3.4% | 5 | 15.4K | 11.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instapage’s and Unbounce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instapage**: Measured on the search terms “instapage” and “instapage landing page”, summed into one figure.
- **Unbounce**: Measured on the search terms “unbounce” and “unbounce landing page”, summed into one figure.

- [Instapage profile](/demand/global-en/brands/instapage)
- [Unbounce profile](/demand/global-en/brands/unbounce)
- [All landing page builders worldwide](/demand/global-en/categories/landing-page-builders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instapage or Unbounce?

In August 2026, Unbounce had more branded searches than Instapage among landing page builders worldwide. Unbounce was estimated to have 15.4K branded searches compared to Instapage’s 4.5K, and held an 11.7% Share of Search versus Instapage’s 3.4%.

## Cite this page

Brandwave. "Instapage vs Unbounce: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/instapage-vs-unbounce

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instapage-vs-unbounce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.