--- title: "Instantly vs Woodpecker: Which is more popular by branded search?" description: "Which is more popular in search, Instantly or Woodpecker? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/instantly-vs-woodpecker" publisher: "Brandwave" --- # Instantly vs Woodpecker: Which is more popular by branded search? Which is more popular in search, Instantly or Woodpecker? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instantly and Woodpecker - **Competitive set**: Cold email and sales engagement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Instantly Share of Search**: 8.1% - **Woodpecker Share of Search**: 0.31% ## Which is more popular in search, Instantly or Woodpecker? - In August 2026, Instantly had more branded searches than Woodpecker among cold email and sales engagement platforms worldwide. Instantly was estimated to have 34.4K branded searches compared to Woodpecker’s 1.3K, and held an 8.1% Share of Search versus Woodpecker’s 0.31%. - Instantly was ahead of Woodpecker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 8.7% to 8.1%, and its estimated monthly branded searches moved from 34.9K to 34.4K. - Across the 11 months ending August 2026, Woodpecker’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 0.41% to 0.31%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026? - In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%. - Estimated monthly branded searches for Woodpecker worldwide fell 20.1% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Month by month | Month | Instantly estimated searches | Instantly Share of Search | Instantly rank | Woodpecker estimated searches | Woodpecker Share of Search | Woodpecker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.9K | 8.7% | 4 | 1.6K | 0.41% | 8 | | Nov 2025 | 34.7K | 8.2% | 3 | 1.6K | 0.38% | 8 | | Dec 2025 | 28.6K | 8.4% | 3 | 1.3K | 0.39% | 8 | | Jan 2026 | 34.7K | 8.4% | 3 | 1.7K | 0.42% | 8 | | Feb 2026 | 34.8K | 8.1% | 3 | 1.7K | 0.39% | 8 | | Mar 2026 | 42.3K | 7.7% | 3 | 1.7K | 0.31% | 8 | | Apr 2026 | 42.3K | 6.9% | 3 | 1.6K | 0.26% | 8 | | May 2026 | 42.1K | 8.1% | 3 | 1.5K | 0.29% | 8 | | Jun 2026 | 34.8K | 7.6% | 4 | 2.1K | 0.46% | 8 | | Jul 2026 | 35K | 7.6% | 4 | 1.7K | 0.36% | 8 | | Aug 2026 | 34.4K | 8.1% | 4 | 1.3K | 0.31% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Instantly’s and Woodpecker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instantly**: Measured on the search terms “instantly ai”, “instantly ai pricing”, “instantly cold email”, “Instantly.ai”, “instantly.ai pricing” and “instantlyai”, summed into one figure. - **Woodpecker**: Measured on the search terms “woodpecker co”, “woodpecker cold email”, “woodpecker email”, “woodpecker email marketing”, “woodpecker mailing” and “woodpecker.co”, summed into one figure. - [Instantly profile](/demand/global-en/brands/instantly) - [Woodpecker profile](/demand/global-en/brands/woodpecker) - [All cold email and sales engagement platforms worldwide](/demand/global-en/categories/cold-email-and-sales-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Instantly or Woodpecker? In August 2026, Instantly had more branded searches than Woodpecker among cold email and sales engagement platforms worldwide. Instantly was estimated to have 34.4K branded searches compared to Woodpecker’s 1.3K, and held an 8.1% Share of Search versus Woodpecker’s 0.31%. ## Cite this page Brandwave. "Instantly vs Woodpecker: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/instantly-vs-woodpecker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instantly-vs-woodpecker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.