--- title: "Instana vs Splunk: Which is searched more?" description: "Is Instana or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Application performance monitoring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/instana-vs-splunk" publisher: "Brandwave" --- # Instana vs Splunk: Which is searched more? Is Instana or Splunk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Application performance monitoring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instana and Splunk - **Competitive set**: Application performance monitoring - **Market**: Global - **Month measured**: Sep 2026 - **Instana Share of Search**: 11.9% - **Splunk Share of Search**: 21.7% ## Is Instana or Splunk more popular in search? - In September 2026, Splunk had more branded searches than Instana among application performance monitoring worldwide. Splunk had about 135,000 branded searches, while Instana had 74,000. Splunk made up 21.7% of all application performance monitoring searches we track, and Instana accounted for 11.9%. - Splunk was ahead of Instana in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Instana’s share of searches among application performance monitoring worldwide moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 40.5K to 74K. - Across the 12 months ending September 2026, Splunk’s share of searches among application performance monitoring worldwide moved from 28.1% to 21.7%, and its estimated monthly branded searches moved from 201K to 135K. ## Top application performance monitoring in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Instana nor Splunk showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Relic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Datadog | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Dynatrace | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Grafana | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AppDynamics | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Sentry | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Elastic | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Splunk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about application performance monitoring - Asked ChatGPT "Which application performance monitoring platform should I use?": 1. Datadog, 2. New Relic, 3. Grafana, 4. Dynatrace, 5. Sentry - Asked ChatGPT "What are the best application performance monitoring platforms?": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana, 5. Elastic, 6. Sentry - Asked ChatGPT "What's the best application performance monitoring platform for an engineering team?": 1. Datadog, 2. New Relic, 3. Grafana, 4. Dynatrace - Searched Google, AI Overview "application performance monitoring": 1. Elastic - Searched Google, AI Overview "apm tools": 1. New Relic, 2. Dynatrace, 3. AppDynamics, 4. Grafana Not named in any answer: Splunk and Instana. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for application performance monitoring worldwide in September 2026? - In September 2026, Instana overtook New Relic to rank 4th among application performance monitoring worldwide, with 11.9% of the searches. - In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%. ## Month by month | Month | Instana estimated searches | Instana Share of Search | Instana rank | Splunk estimated searches | Splunk Share of Search | Splunk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 5.7% | 5 | 201K | 28.1% | 2 | | Nov 2025 | 8.1K | 1.3% | 6 | 165K | 26.5% | 2 | | Dec 2025 | 8.1K | 1.5% | 6 | 165K | 30.4% | 2 | | Jan 2026 | 8.1K | 1.3% | 6 | 165K | 27.2% | 2 | | Feb 2026 | 8.1K | 1.4% | 6 | 165K | 28% | 2 | | Mar 2026 | 8.1K | 1.3% | 6 | 165K | 26.9% | 2 | | Apr 2026 | 8.1K | 1.4% | 6 | 165K | 27.9% | 2 | | May 2026 | 6.6K | 1.2% | 6 | 135K | 24.1% | 2 | | Jun 2026 | 8.1K | 1.3% | 6 | 165K | 27.4% | 2 | | Jul 2026 | 6.6K | 1.2% | 6 | 135K | 24.3% | 2 | | Aug 2026 | 9.9K | 1.8% | 5 | 135K | 24.1% | 2 | | Sep 2026 | 74K | 11.9% | 4 | 135K | 21.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Instana’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instana**: Measured on the search term “instana”. - **Splunk**: Measured on the search term “splunk”. - [Instana profile](/demand/global-en/brands/instana) - [Splunk profile](/demand/global-en/brands/splunk) - [All application performance monitoring worldwide](/demand/global-en/categories/application-performance-monitoring-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instana or Splunk more popular in search? In September 2026, Splunk had more branded searches than Instana among application performance monitoring worldwide. Splunk had about 135,000 branded searches, while Instana had 74,000. Splunk made up 21.7% of all application performance monitoring searches we track, and Instana accounted for 11.9%. ## Cite this page Brandwave. "Instana vs Splunk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/instana-vs-splunk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instana-vs-splunk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.