---
title: "Instagram vs Pinterest: Which is searched more?"
description: "Which is more popular in search, Instagram or Pinterest? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/instagram-vs-pinterest"
publisher: "Brandwave"
---

# Instagram vs Pinterest: Which is searched more?

Which is more popular in search, Instagram or Pinterest? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instagram and Pinterest
- **Competitive set**: Social media platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Instagram Share of Search**: 17.1%
- **Pinterest Share of Search**: 5.1%

## Which is more popular in search, Instagram or Pinterest?

- In September 2026, Instagram had more branded searches than Pinterest among social media platforms worldwide. Instagram was estimated to have 506M branded searches compared to Pinterest’s 151M, and held a 17.1% Share of Search versus Pinterest’s 5.1%.
- Instagram was ahead of Pinterest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instagram’s estimated Share of Search among social media platforms worldwide moved from 15.7% to 17.1%, and its estimated monthly branded searches held steady at 506M.
- Across the 12 months ending September 2026, Pinterest’s estimated Share of Search among social media platforms worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches held steady at 151M.

## How did search popularity change for social media platforms worldwide in September 2026?

Neither Instagram nor Pinterest moved beyond provider rounding among social media platforms in Sep 2026.

## Month by month

| Month | Instagram estimated searches | Instagram Share of Search | Instagram rank | Pinterest estimated searches | Pinterest Share of Search | Pinterest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 506M | 15.7% | 3 | 151M | 4.7% | 4 |
| Nov 2025 | 506M | 17.4% | 3 | 151M | 5.2% | 4 |
| Dec 2025 | 506M | 15.8% | 3 | 151M | 4.7% | 4 |
| Jan 2026 | 506M | 17.3% | 3 | 151M | 5.2% | 4 |
| Feb 2026 | 506M | 17.4% | 3 | 151M | 5.2% | 4 |
| Mar 2026 | 506M | 15.7% | 3 | 151M | 4.7% | 4 |
| Apr 2026 | 506M | 17.2% | 3 | 151M | 5.1% | 4 |
| May 2026 | 506M | 17.2% | 3 | 151M | 5.1% | 4 |
| Jun 2026 | 506M | 17.2% | 3 | 151M | 5.1% | 4 |
| Jul 2026 | 506M | 17.2% | 3 | 151M | 5.1% | 4 |
| Aug 2026 | 506M | 17.1% | 3 | 151M | 5.1% | 4 |
| Sep 2026 | 506M | 17.1% | 3 | 151M | 5.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Instagram’s and Pinterest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instagram**: Measured on the search term “instagram”.
- **Pinterest**: Measured on the search term “pinterest”.

- [Instagram profile](/demand/global-en/brands/instagram)
- [Pinterest profile](/demand/global-en/brands/pinterest)
- [All social media platforms worldwide](/demand/global-en/categories/social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instagram or Pinterest?

In September 2026, Instagram had more branded searches than Pinterest among social media platforms worldwide. Instagram was estimated to have 506M branded searches compared to Pinterest’s 151M, and held a 17.1% Share of Search versus Pinterest’s 5.1%.

## Cite this page

Brandwave. "Instagram vs Pinterest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/instagram-vs-pinterest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instagram-vs-pinterest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.