---
title: "Instacart vs Walmart: Which is more popular by branded search?"
description: "Which is more popular in search, Instacart or Walmart? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/instacart-vs-walmart"
publisher: "Brandwave"
---

# Instacart vs Walmart: Which is more popular by branded search?

Which is more popular in search, Instacart or Walmart? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instacart and Walmart
- **Competitive set**: Grocery delivery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Instacart Share of Search**: 2.8%
- **Walmart Share of Search**: 86.1%

## Which is more popular in search, Instacart or Walmart?

- In August 2026, Walmart had more branded searches than Instacart among grocery delivery platforms worldwide. Walmart was estimated to have 68M branded searches compared to Instacart’s 2.2M, and held an 86.1% Share of Search versus Instacart’s 2.8%.
- Walmart was ahead of Instacart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instacart’s estimated Share of Search among grocery delivery platforms worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Walmart’s estimated Share of Search among grocery delivery platforms worldwide moved from 85.3% to 86.1%, and its estimated monthly branded searches held steady at 68M.

## How did search popularity change for grocery delivery platforms worldwide in August 2026?

Neither Instacart nor Walmart moved beyond provider rounding among grocery delivery platforms in Aug 2026.

## Month by month

| Month | Instacart estimated searches | Instacart Share of Search | Instacart rank | Walmart estimated searches | Walmart Share of Search | Walmart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 2.8% | 3 | 68M | 85.3% | 1 |
| Nov 2025 | 2.2M | 2.3% | 3 | 83.1M | 85.9% | 1 |
| Dec 2025 | 2.2M | 1.9% | 3 | 101M | 86.7% | 1 |
| Jan 2026 | 2.7M | 3.4% | 3 | 68M | 84.2% | 1 |
| Feb 2026 | 2.7M | 4.1% | 3 | 55.6M | 83.7% | 1 |
| Mar 2026 | 2.2M | 2.8% | 3 | 68M | 85.6% | 1 |
| Apr 2026 | 2.2M | 2.8% | 3 | 68M | 86% | 1 |
| May 2026 | 2.2M | 2.8% | 3 | 68M | 86.1% | 1 |
| Jun 2026 | 2.2M | 2.9% | 3 | 68M | 87.6% | 1 |
| Jul 2026 | 2.2M | 2.8% | 3 | 68M | 86.1% | 1 |
| Aug 2026 | 2.2M | 2.8% | 3 | 68M | 86.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instacart’s and Walmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instacart**: Measured on the search term “instacart”.
- **Walmart**: Measured on the search term “walmart”.

- [Instacart profile](/demand/global-en/brands/instacart)
- [Walmart profile](/demand/global-en/brands/walmart)
- [All grocery delivery platforms worldwide](/demand/global-en/categories/grocery-delivery-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instacart or Walmart?

In August 2026, Walmart had more branded searches than Instacart among grocery delivery platforms worldwide. Walmart was estimated to have 68M branded searches compared to Instacart’s 2.2M, and held an 86.1% Share of Search versus Instacart’s 2.8%.

## Cite this page

Brandwave. "Instacart vs Walmart: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/instacart-vs-walmart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/instacart-vs-walmart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.