--- title: "Insight Timer vs MindShift CBT: Which is searched more?" description: "Is Insight Timer or MindShift CBT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mental health apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/insight-timer-vs-mindshift-cbt" publisher: "Brandwave" --- # Insight Timer vs MindShift CBT: Which is searched more? Is Insight Timer or MindShift CBT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mental health apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insight Timer and MindShift CBT - **Competitive set**: Mental health apps - **Market**: Global - **Month measured**: Sep 2026 - **Insight Timer Share of Search**: 13.2% - **MindShift CBT Share of Search**: 0.58% ## Is Insight Timer or MindShift CBT more popular in search? - In September 2026, Insight Timer had more branded searches than MindShift CBT among mental health apps worldwide. Insight Timer had about 74,000 branded searches, while MindShift CBT had 3,280. Insight Timer made up 13.2% of all mental health app searches we track, and MindShift CBT accounted for 0.58%. - Insight Timer was ahead of MindShift CBT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Insight Timer’s share of searches among mental health apps worldwide moved from 7.2% to 13.2%, and its estimated monthly branded searches moved from 49.5K to 74K. - Across the 12 months ending September 2026, MindShift CBT’s share of searches among mental health apps worldwide moved from 0.65% to 0.58%, and its estimated monthly branded searches moved from 4.5K to 3.3K. ## Top mental health apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Insight Timer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MindShift CBT was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MindShift CBT was listed before Insight Timer in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Headspace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Daylio | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Calm | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MindShift CBT | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wysa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Insight Timer | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Talkspace | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | BetterHelp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mental health apps - Asked ChatGPT "Which mental health app should I use?": 1. MindShift CBT, 2. Headspace, 3. Daylio, 4. Talkspace - Asked ChatGPT "What are the best mental health apps?": 1. MindShift CBT, 2. Headspace, 3. Calm, 4. Daylio, 5. Wysa, 6. Talkspace, 7. Insight Timer - Asked ChatGPT "What's the best mental health app for daily support?": 1. Headspace, 2. Wysa, 3. Daylio, 4. Calm - Searched Google, AI Overview "mental health apps": 1. Calm, 2. Headspace, 3. Insight Timer, 4. Daylio - Searched Google, AI Overview "mood tracking app": 1. Daylio, 2. Calm Not named in any answer: BetterHelp. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mental health apps worldwide in September 2026? - In September 2026, Calm overtook Talkspace and Insight Timer to rank 2nd among mental health apps worldwide, with 13.2% of the searches. - In September 2026, Insight Timer gained share of searches among mental health apps worldwide, from 8.2% to 13.2%. - Estimated monthly branded searches for MindShift CBT worldwide fell 27.1% over 12 measured months, from 4.5K to 3.3K in September 2026. ## Month by month | Month | Insight Timer estimated searches | Insight Timer Share of Search | Insight Timer rank | MindShift CBT estimated searches | MindShift CBT Share of Search | MindShift CBT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7.2% | 3 | 4.5K | 0.65% | 8 | | Nov 2025 | 49.5K | 8.6% | 3 | 3.7K | 0.64% | 8 | | Dec 2025 | 40.5K | 8.1% | 4 | 3.4K | 0.68% | 8 | | Jan 2026 | 60.5K | 9.8% | 3 | 4.2K | 0.68% | 8 | | Feb 2026 | 40.5K | 7.2% | 3 | 3.9K | 0.69% | 8 | | Mar 2026 | 40.5K | 7% | 3 | 3.9K | 0.67% | 8 | | Apr 2026 | 33.1K | 5.9% | 4 | 3.9K | 0.7% | 8 | | May 2026 | 33.1K | 6% | 3 | 3.3K | 0.59% | 8 | | Jun 2026 | 40.5K | 8.1% | 3 | 2.8K | 0.55% | 8 | | Jul 2026 | 33.1K | 7% | 3 | 2.6K | 0.55% | 8 | | Aug 2026 | 40.5K | 8.2% | 3 | 2.6K | 0.53% | 8 | | Sep 2026 | 74K | 13.2% | 3 | 3.3K | 0.58% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Insight Timer’s and MindShift CBT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insight Timer**: Measured on the search term “insight timer”. - **MindShift CBT**: Measured on the search terms “mindshift app” and “mindshift cbt”, summed into one figure. - [Insight Timer profile](/demand/global-en/brands/insight-timer) - [MindShift CBT profile](/demand/global-en/brands/mindshift-cbt) - [All mental health apps worldwide](/demand/global-en/categories/mental-health-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insight Timer or MindShift CBT more popular in search? In September 2026, Insight Timer had more branded searches than MindShift CBT among mental health apps worldwide. Insight Timer had about 74,000 branded searches, while MindShift CBT had 3,280. Insight Timer made up 13.2% of all mental health app searches we track, and MindShift CBT accounted for 0.58%. ## Cite this page Brandwave. "Insight Timer vs MindShift CBT: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/insight-timer-vs-mindshift-cbt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/insight-timer-vs-mindshift-cbt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.