---
title: "Insider vs Optimizely: Which is searched more?"
description: "Is Insider or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/insider-vs-optimizely"
publisher: "Brandwave"
---

# Insider vs Optimizely: Which is searched more?

Is Insider or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Insider and Optimizely
- **Competitive set**: Personalisation platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Insider Share of Search**: 0.05%
- **Optimizely Share of Search**: 71%

## Is Insider or Optimizely more popular in search?

- In September 2026, Optimizely had more branded searches than Insider among personalisation platforms worldwide. Optimizely had about 246,000 branded searches, while Insider had 170. Optimizely made up 71% of all personalisation platform searches we track, and Insider accounted for 0.05%.
- Optimizely was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insider’s share of searches among personalisation platforms worldwide moved from 0.11% to 0.05%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Optimizely’s share of searches among personalisation platforms worldwide moved from 66.5% to 71%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for personalisation platforms worldwide in September 2026?

- In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.
- Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.

## Month by month

| Month | Insider estimated searches | Insider Share of Search | Insider rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.11% | 9 | 246K | 66.5% | 1 |
| Nov 2025 | 390 | 0.11% | 9 | 246K | 68.9% | 1 |
| Dec 2025 | 390 | 0.12% | 9 | 246K | 72.8% | 1 |
| Jan 2026 | 390 | 0.09% | 9 | 301K | 72.2% | 1 |
| Feb 2026 | 320 | 0.09% | 9 | 246K | 70.1% | 1 |
| Mar 2026 | 390 | 0.11% | 9 | 246K | 67.3% | 1 |
| Apr 2026 | 320 | 0.09% | 9 | 246K | 68.6% | 1 |
| May 2026 | 210 | 0.06% | 9 | 246K | 72% | 1 |
| Jun 2026 | 260 | 0.08% | 9 | 246K | 71.2% | 1 |
| Jul 2026 | 210 | 0.06% | 9 | 246K | 71.7% | 1 |
| Aug 2026 | 170 | 0.05% | 9 | 246K | 72.7% | 1 |
| Sep 2026 | 170 | 0.05% | 9 | 246K | 71% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Insider’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Insider**: Measured on the search term “insider cdp”.
- **Optimizely**: Measured on the search term “optimizely”.

- [Insider profile](/demand/global-en/brands/insider)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All personalisation platforms worldwide](/demand/global-en/categories/personalisation-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Insider or Optimizely more popular in search?

In September 2026, Optimizely had more branded searches than Insider among personalisation platforms worldwide. Optimizely had about 246,000 branded searches, while Insider had 170. Optimizely made up 71% of all personalisation platform searches we track, and Insider accounted for 0.05%.

## Cite this page

Brandwave. "Insider vs Optimizely: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/insider-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/insider-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.