--- title: "Innovid vs tvScientific: Which is searched more?" description: "Is Innovid or tvScientific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/innovid-vs-tvscientific" publisher: "Brandwave" --- # Innovid vs tvScientific: Which is searched more? Is Innovid or tvScientific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innovid and tvScientific - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Innovid Share of Search**: 3.1% - **tvScientific Share of Search**: 0.91% ## Is Innovid or tvScientific more popular in search? - In September 2026, Innovid had more branded searches than tvScientific among connected TV advertising platforms worldwide. Innovid had about 4,400 branded searches, while tvScientific had 1,300. Innovid made up 3.1% of all connected TV advertising platform searches we track, and tvScientific accounted for 0.91%. - The lead changed hands 2 times in the 12 months ending September 2026: tvScientific took it in December 2025, Innovid took it in January 2026. - Across the 12 months ending September 2026, Innovid’s share of searches among connected TV advertising platforms worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, tvScientific’s share of searches among connected TV advertising platforms worldwide moved from 1.4% to 0.91%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top connected TV advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tvScientific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MNTN | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | StackAdapt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon DSP | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tatari | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | tvScientific | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Beachfront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Innovid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about connected TV advertising platforms - Asked ChatGPT "Which connected TV advertising platform should I use?": 1. MNTN, 2. StackAdapt, 3. The Trade Desk - Asked ChatGPT "What are the best connected TV advertising platforms?": 1. The Trade Desk, 2. Amazon DSP, 3. MNTN, 4. StackAdapt, 5. tvScientific - Asked ChatGPT "What's the best connected TV advertising platform for buying TV ads?": 1. MNTN, 2. The Trade Desk, 3. StackAdapt, 4. Tatari, 5. Amazon DSP, 6. tvScientific - Searched Google, AI Overview "connected tv advertising platforms": 1. The Trade Desk, 2. Amazon DSP, 3. StackAdapt, 4. MNTN, 5. Tatari - Searched Google, AI Overview "connected tv ads": 1. The Trade Desk Not named in any answer: Beachfront and Innovid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - Estimated monthly branded searches for tvScientific worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Innovid estimated searches | Innovid Share of Search | Innovid rank | tvScientific estimated searches | tvScientific Share of Search | tvScientific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.3% | 6 | 2.4K | 1.4% | 7 | | Nov 2025 | 5.4K | 4% | 6 | 1.6K | 1.2% | 7 | | Dec 2025 | 4.4K | 3.5% | 7 | 5.4K | 4.3% | 6 | | Jan 2026 | 5.4K | 3.5% | 6 | 2.4K | 1.5% | 7 | | Feb 2026 | 5.4K | 3.6% | 6 | 2.4K | 1.6% | 7 | | Mar 2026 | 5.4K | 3.2% | 6 | 2.9K | 1.7% | 7 | | Apr 2026 | 5.4K | 3.4% | 6 | 2.4K | 1.5% | 7 | | May 2026 | 4.4K | 3% | 6 | 1.9K | 1.3% | 7 | | Jun 2026 | 4.4K | 2.9% | 6 | 1.6K | 1.1% | 7 | | Jul 2026 | 4.4K | 3.3% | 6 | 1.3K | 0.96% | 7 | | Aug 2026 | 4.4K | 2.8% | 6 | 1.6K | 1% | 7 | | Sep 2026 | 4.4K | 3.1% | 6 | 1.3K | 0.91% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Innovid’s and tvScientific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innovid**: Measured on the search term “innovid”. - **tvScientific**: Measured on the search term “tvscientific”. - [Innovid profile](/demand/global-en/brands/innovid) - [tvScientific profile](/demand/global-en/brands/tvscientific) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/ctv-ad-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Innovid or tvScientific more popular in search? In September 2026, Innovid had more branded searches than tvScientific among connected TV advertising platforms worldwide. Innovid had about 4,400 branded searches, while tvScientific had 1,300. Innovid made up 3.1% of all connected TV advertising platform searches we track, and tvScientific accounted for 0.91%. ## Cite this page Brandwave. "Innovid vs tvScientific: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/innovid-vs-tvscientific This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innovid-vs-tvscientific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.