---
title: "Innovid vs Smartly.io: Which is more popular by branded search?"
description: "Which is more popular in search, Innovid or Smartly.io? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/innovid-vs-smartly-io"
publisher: "Brandwave"
---

# Innovid vs Smartly.io: Which is more popular by branded search?

Which is more popular in search, Innovid or Smartly.io? Compare estimated monthly branded-search demand and Share of Search inside the Ad creative automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Innovid and Smartly.io
- **Competitive set**: Ad creative automation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Innovid Share of Search**: 20.2%
- **Smartly.io Share of Search**: 7.2%

## Which is more popular in search, Innovid or Smartly.io?

- In August 2026, Innovid had more branded searches than Smartly.io among ad creative automation platforms worldwide. Innovid was estimated to have 4.5K branded searches compared to Smartly.io’s 1.6K, and held a 20.2% Share of Search versus Smartly.io’s 7.2%.
- Innovid was ahead of Smartly.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide moved from 23.1% to 20.2%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide moved from 8% to 7.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for ad creative automation platforms worldwide in August 2026?

- In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%.
- In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%.

## Month by month

| Month | Innovid estimated searches | Innovid Share of Search | Innovid rank | Smartly.io estimated searches | Smartly.io Share of Search | Smartly.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 23.1% | 2 | 1.9K | 8% | 5 |
| Nov 2025 | 5.5K | 24.3% | 1 | 1.9K | 8.4% | 5 |
| Dec 2025 | 4.5K | 23% | 2 | 1.6K | 8.2% | 5 |
| Jan 2026 | 5.7K | 24.9% | 1 | 1.9K | 8.3% | 5 |
| Feb 2026 | 5.6K | 24.7% | 1 | 1.9K | 8.4% | 5 |
| Mar 2026 | 5.5K | 20.7% | 3 | 2.4K | 9.1% | 5 |
| Apr 2026 | 5.5K | 21.7% | 2 | 1.9K | 7.5% | 5 |
| May 2026 | 4.5K | 18.7% | 3 | 1.6K | 6.7% | 5 |
| Jun 2026 | 4.5K | 18.8% | 3 | 1.6K | 6.7% | 5 |
| Jul 2026 | 4.5K | 17.8% | 3 | 1.6K | 6.4% | 5 |
| Aug 2026 | 4.5K | 20.2% | 2 | 1.6K | 7.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Innovid’s and Smartly.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure.
- **Smartly.io**: Measured on the search term “smartly.io”.

- [Innovid profile](/demand/global-en/brands/innovid)
- [Smartly.io profile](/demand/global-en/brands/smartly-io)
- [All ad creative automation platforms worldwide](/demand/global-en/categories/ad-creative-automation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Innovid or Smartly.io?

In August 2026, Innovid had more branded searches than Smartly.io among ad creative automation platforms worldwide. Innovid was estimated to have 4.5K branded searches compared to Smartly.io’s 1.6K, and held a 20.2% Share of Search versus Smartly.io’s 7.2%.

## Cite this page

Brandwave. "Innovid vs Smartly.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/innovid-vs-smartly-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innovid-vs-smartly-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.