--- title: "Innovid vs Samsung: Which is searched more?" description: "Is Innovid or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/innovid-vs-samsung" publisher: "Brandwave" --- # Innovid vs Samsung: Which is searched more? Is Innovid or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innovid and Samsung - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Innovid Share of Search**: 0.24% - **Samsung Share of Search**: 5.9% ## Is Innovid or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Innovid among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while Innovid had 4,400. Samsung made up 5.9% of all connected TV advertising platform searches we track, and Innovid accounted for 0.24%. - Samsung was ahead of Innovid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Innovid’s share of searches among connected TV advertising platforms worldwide held steady at 0.24%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Samsung’s share of searches among connected TV advertising platforms worldwide moved from 5% to 5.9%, and its estimated monthly branded searches held steady at 110K. ## Top connected TV advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Innovid nor Samsung showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MNTN | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Display & Video 360 | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tatari | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vizio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beachfront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Innovid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG Ad Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | tvScientific | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about connected TV advertising platforms - Asked ChatGPT "Which connected TV advertising platform should I use?": 1. Roku, 2. MNTN, 3. StackAdapt - Asked ChatGPT "What are the best connected TV advertising platforms?": 1. The Trade Desk, 2. Amazon DSP, 3. Roku, 4. StackAdapt, 5. MNTN, 6. Display & Video 360, 7. Tatari - Asked ChatGPT "What's the best connected TV advertising platform for streaming TV ads?": 1. StackAdapt, 2. The Trade Desk, 3. MNTN, 4. Roku, 5. Tatari - Searched Google, AI Overview "connected tv advertising platforms": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari - Searched Google, AI Overview "ctv ad platform": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari Not named in any answer: Samsung, Vizio, Beachfront, Innovid, LG Ad Solutions and tvScientific. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Innovid estimated searches | Innovid Share of Search | Innovid rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.24% | 9 | 110K | 5% | 2 | | Nov 2025 | 5.4K | 0.24% | 9 | 135K | 6% | 2 | | Dec 2025 | 4.4K | 0.2% | 10 | 110K | 5.1% | 2 | | Jan 2026 | 5.4K | 0.24% | 9 | 110K | 5% | 2 | | Feb 2026 | 5.4K | 0.29% | 9 | 135K | 7.2% | 2 | | Mar 2026 | 5.4K | 0.24% | 9 | 135K | 6% | 2 | | Apr 2026 | 5.4K | 0.29% | 9 | 110K | 5.9% | 2 | | May 2026 | 4.4K | 0.24% | 9 | 110K | 5.9% | 2 | | Jun 2026 | 4.4K | 0.2% | 9 | 110K | 5% | 2 | | Jul 2026 | 4.4K | 0.2% | 9 | 135K | 6.1% | 2 | | Aug 2026 | 4.4K | 0.2% | 9 | 135K | 6% | 2 | | Sep 2026 | 4.4K | 0.24% | 9 | 110K | 5.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Innovid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innovid**: Measured on the search term “innovid”. - **Samsung**: Measured on the search term “samsung com”. - [Innovid profile](/demand/global-en/brands/innovid) - [Samsung profile](/demand/global-en/brands/samsung) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Innovid or Samsung more popular in search? In September 2026, Samsung had more branded searches than Innovid among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while Innovid had 4,400. Samsung made up 5.9% of all connected TV advertising platform searches we track, and Innovid accounted for 0.24%. ## Cite this page Brandwave. "Innovid vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/innovid-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innovid-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.