---
title: "Innovid vs Samba TV: Which is searched more?"
description: "Which is more popular in search, Innovid or Samba TV? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/innovid-vs-samba-tv"
publisher: "Brandwave"
---

# Innovid vs Samba TV: Which is searched more?

Which is more popular in search, Innovid or Samba TV? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Innovid and Samba TV
- **Competitive set**: TV attribution platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Innovid Share of Search**: 9.3%
- **Samba TV Share of Search**: 22.6%

## Which is more popular in search, Innovid or Samba TV?

- In August 2026, Samba TV had more branded searches than Innovid among TV attribution platforms worldwide. Samba TV was estimated to have 10.8K branded searches compared to Innovid’s 4.5K, and held a 22.6% Share of Search versus Innovid’s 9.3%.
- Samba TV was ahead of Innovid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide moved from 7.4% to 9.3%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide moved from 39.8% to 22.6%, and its estimated monthly branded searches moved from 29.6K to 10.8K.

## How did search popularity change for TV attribution platforms worldwide in August 2026?

- In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 24.5% to 22.6%.
- In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 10.1% to 9.3%.

## Month by month

| Month | Innovid estimated searches | Innovid Share of Search | Innovid rank | Samba TV estimated searches | Samba TV Share of Search | Samba TV rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 7.4% | 4 | 29.6K | 39.8% | 1 |
| Nov 2025 | 5.5K | 9.6% | 4 | 16.2K | 28.4% | 2 |
| Dec 2025 | 4.5K | 9.5% | 4 | 13.2K | 28% | 2 |
| Jan 2026 | 5.7K | 10.3% | 4 | 13.2K | 24.1% | 3 |
| Feb 2026 | 5.6K | 8.3% | 4 | 29.6K | 43.6% | 1 |
| Mar 2026 | 5.5K | 10% | 4 | 13.2K | 24.1% | 3 |
| Apr 2026 | 5.5K | 10.7% | 4 | 13.2K | 25.7% | 3 |
| May 2026 | 4.5K | 9% | 4 | 13.2K | 26.5% | 3 |
| Jun 2026 | 4.5K | 8.5% | 4 | 13.2K | 24.8% | 3 |
| Jul 2026 | 4.5K | 10.1% | 4 | 10.8K | 24.5% | 3 |
| Aug 2026 | 4.5K | 9.3% | 4 | 10.8K | 22.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Innovid’s and Samba TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure.
- **Samba TV**: Measured on the search terms “samba tv” and “sambatv”, summed into one figure.

- [Innovid profile](/demand/global-en/brands/innovid)
- [Samba TV profile](/demand/global-en/brands/samba-tv)
- [All TV attribution platforms worldwide](/demand/global-en/categories/tv-attribution-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Innovid or Samba TV?

In August 2026, Samba TV had more branded searches than Innovid among TV attribution platforms worldwide. Samba TV was estimated to have 10.8K branded searches compared to Innovid’s 4.5K, and held a 22.6% Share of Search versus Innovid’s 9.3%.

## Cite this page

Brandwave. "Innovid vs Samba TV: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/innovid-vs-samba-tv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innovid-vs-samba-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.