---
title: "Innova vs Launch: Which is more popular by branded search?"
description: "Which is more popular in search, Innova or Launch? Compare estimated monthly branded-search demand and Share of Search inside the Engine code readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/innova-vs-launch-obd"
publisher: "Brandwave"
---

# Innova vs Launch: Which is more popular by branded search?

Which is more popular in search, Innova or Launch? Compare estimated monthly branded-search demand and Share of Search inside the Engine code readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Innova and Launch
- **Competitive set**: Engine code readers
- **Market**: Global
- **Month measured**: Aug 2026
- **Innova Share of Search**: 64.3%
- **Launch Share of Search**: 0.33%

## Which is more popular in search, Innova or Launch?

- In August 2026, Innova had more branded searches than Launch among engine code readers worldwide. Innova was estimated to have 368K branded searches compared to Launch’s 1.9K, and held a 64.3% Share of Search versus Launch’s 0.33%.
- Innova was ahead of Launch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide moved from 62.6% to 64.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Launch’s estimated Share of Search among engine code readers worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for engine code readers worldwide in August 2026?

- In August 2026, Innova lost estimated Share of Search among engine code readers worldwide, from 66.5% to 64.3%.
- Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | Innova estimated searches | Innova Share of Search | Innova rank | Launch estimated searches | Launch Share of Search | Launch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 62.6% | 1 | 2.4K | 0.41% | 6 |
| Nov 2025 | 368K | 62.6% | 1 | 2.9K | 0.49% | 6 |
| Dec 2025 | 368K | 63.9% | 1 | 2.4K | 0.42% | 6 |
| Jan 2026 | 368K | 62.9% | 1 | 2.9K | 0.5% | 6 |
| Feb 2026 | 368K | 67.1% | 1 | 2.9K | 0.53% | 6 |
| Mar 2026 | 368K | 62.9% | 1 | 2.9K | 0.5% | 6 |
| Apr 2026 | 368K | 64.2% | 1 | 2.4K | 0.42% | 6 |
| May 2026 | 368K | 63.3% | 1 | 2.4K | 0.41% | 6 |
| Jun 2026 | 368K | 66.5% | 1 | 1.9K | 0.34% | 6 |
| Jul 2026 | 368K | 66.5% | 1 | 1.9K | 0.34% | 6 |
| Aug 2026 | 368K | 64.3% | 1 | 1.9K | 0.33% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Innova’s and Launch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Innova**: Measured on the search term “innova”.
- **Launch**: Measured on the search term “launch obd”.

- [Innova profile](/demand/global-en/brands/innova)
- [Launch profile](/demand/global-en/brands/launch-obd)
- [All engine code readers worldwide](/demand/global-en/categories/engine-code-readers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Innova or Launch?

In August 2026, Innova had more branded searches than Launch among engine code readers worldwide. Innova was estimated to have 368K branded searches compared to Launch’s 1.9K, and held a 64.3% Share of Search versus Launch’s 0.33%.

## Cite this page

Brandwave. "Innova vs Launch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/innova-vs-launch-obd

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innova-vs-launch-obd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.