---
title: "Innocent vs Suja: Which is more popular by branded search?"
description: "Which is more popular in search, Innocent or Suja? Compare estimated monthly branded-search demand and Share of Search inside the Smoothies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/innocent-vs-suja"
publisher: "Brandwave"
---

# Innocent vs Suja: Which is more popular by branded search?

Which is more popular in search, Innocent or Suja? Compare estimated monthly branded-search demand and Share of Search inside the Smoothies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Innocent and Suja
- **Competitive set**: Smoothies
- **Market**: Global
- **Month measured**: Aug 2026
- **Innocent Share of Search**: 15.9%
- **Suja Share of Search**: 43.7%

## Which is more popular in search, Innocent or Suja?

- In August 2026, Suja had more branded searches than Innocent among smoothies worldwide. Suja was estimated to have 22.2K branded searches compared to Innocent’s 8.1K, and held a 43.7% Share of Search versus Innocent’s 15.9%.
- Suja was ahead of Innocent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innocent’s estimated Share of Search among smoothies worldwide moved from 24.1% to 15.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, Suja’s estimated Share of Search among smoothies worldwide moved from 36.1% to 43.7%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for smoothies worldwide in August 2026?

- In August 2026, Suja lost estimated Share of Search among smoothies worldwide, from 47.2% to 43.7%.
- In August 2026, Innocent lost estimated Share of Search among smoothies worldwide, from 17.2% to 15.9%.

## Month by month

| Month | Innocent estimated searches | Innocent Share of Search | Innocent rank | Suja estimated searches | Suja Share of Search | Suja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 24.1% | 3 | 22.2K | 36.1% | 2 |
| Nov 2025 | 12.1K | 24.1% | 3 | 18.1K | 36% | 2 |
| Dec 2025 | 8.1K | 17.4% | 3 | 18.1K | 38.8% | 2 |
| Jan 2026 | 9.9K | 16% | 3 | 27.1K | 43.7% | 1 |
| Feb 2026 | 9.9K | 18.9% | 3 | 22.2K | 42.3% | 1 |
| Mar 2026 | 12.1K | 20.3% | 3 | 27.1K | 45.4% | 1 |
| Apr 2026 | 12.1K | 20.3% | 3 | 27.1K | 45.5% | 1 |
| May 2026 | 9.9K | 17.2% | 3 | 27.1K | 47% | 1 |
| Jun 2026 | 8.1K | 17.2% | 3 | 22.2K | 47% | 1 |
| Jul 2026 | 8.1K | 17.2% | 3 | 22.2K | 47.2% | 1 |
| Aug 2026 | 8.1K | 15.9% | 3 | 22.2K | 43.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Innocent’s and Suja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Innocent**: Measured on the search term “innocent drinks”.
- **Suja**: Measured on the search term “suja juice”.

- [Innocent profile](/demand/global-en/brands/innocent)
- [Suja profile](/demand/global-en/brands/suja)
- [All smoothies worldwide](/demand/global-en/categories/smoothies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Innocent or Suja?

In August 2026, Suja had more branded searches than Innocent among smoothies worldwide. Suja was estimated to have 22.2K branded searches compared to Innocent’s 8.1K, and held a 43.7% Share of Search versus Innocent’s 15.9%.

## Cite this page

Brandwave. "Innocent vs Suja: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/innocent-vs-suja

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innocent-vs-suja. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.