--- title: "INNO vs Yakima: Which is searched more?" description: "Is INNO or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/inno-racks-vs-yakima" publisher: "Brandwave" --- # INNO vs Yakima: Which is searched more? Is INNO or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: INNO and Yakima - **Competitive set**: Roof box brands - **Market**: Global - **Month measured**: Sep 2026 - **INNO Share of Search**: 3.9% - **Yakima Share of Search**: 13.7% ## Is INNO or Yakima more popular in search? - In September 2026, Yakima had more branded searches than INNO among roof box brands worldwide. Yakima had about 4,500 branded searches, while INNO had 1,270. Yakima made up 13.7% of all roof box brand searches we track, and INNO accounted for 3.9%. - Yakima was ahead of INNO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide moved from 3.7% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 1.3K. - Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands worldwide held steady at 13.7%, and its estimated monthly branded searches held steady at 4.5K. ## Top roof box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both INNO and Yakima showed up in all five answers. Yakima was listed before INNO in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yakima | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | INNO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SportRack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rhino-Rack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kamei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy?": 1. Thule, 2. Yakima, 3. INNO - Asked ChatGPT "What are the best roof box brands?": 1. Thule, 2. Yakima, 3. INNO, 4. Rhino-Rack, 5. SportRack - Asked ChatGPT "What's the best roof box brand for extra luggage space?": 1. Thule, 2. Yakima, 3. SportRack, 4. INNO - Searched Google, AI Overview "roof box for suv": 1. INNO, 2. Yakima, 3. Thule - Searched Google, AI Overview "car roof box": 1. INNO, 2. Thule, 3. Yakima Not named in any answer: Hapro, Kamei and Atera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof box brands worldwide in September 2026? - In September 2026, INNO overtook SportRack to rank 3rd among roof box brands worldwide, with 3.9% of the searches. - In September 2026, Yakima lost share of searches among roof box brands worldwide, from 14.5% to 13.7%. ## Month by month | Month | INNO estimated searches | INNO Share of Search | INNO rank | Yakima estimated searches | Yakima Share of Search | Yakima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 3.7% | 3 | 4.5K | 13.7% | 2 | | Nov 2025 | 1.3K | 3.2% | 3 | 5.5K | 14% | 2 | | Dec 2025 | 1.5K | 3.3% | 3 | 6.3K | 13.9% | 2 | | Jan 2026 | 1.4K | 3.1% | 3 | 5.5K | 12.3% | 2 | | Feb 2026 | 1.3K | 3.4% | 3 | 4.5K | 12.2% | 2 | | Mar 2026 | 1.3K | 2.8% | 3 | 5.5K | 12.2% | 2 | | Apr 2026 | 1.2K | 2.7% | 3 | 5.2K | 11.7% | 2 | | May 2026 | 1.4K | 2.8% | 3 | 6.3K | 13.1% | 2 | | Jun 2026 | 1.5K | 2.9% | 4 | 6.8K | 13.2% | 2 | | Jul 2026 | 1.5K | 2.5% | 4 | 7.3K | 12.5% | 2 | | Aug 2026 | 1.5K | 3% | 4 | 7.2K | 14.5% | 2 | | Sep 2026 | 1.3K | 3.9% | 3 | 4.5K | 13.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using INNO’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **INNO**: Measured on the search terms “inno cargo box” and “inno roof box”, summed into one figure. - **Yakima**: Measured on the search terms “yakima cargo box” and “yakima roof box”, summed into one figure. - [INNO profile](/demand/global-en/brands/inno-racks) - [Yakima profile](/demand/global-en/brands/yakima) - [All roof box brands worldwide](/demand/global-en/categories/roof-box-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is INNO or Yakima more popular in search? In September 2026, Yakima had more branded searches than INNO among roof box brands worldwide. Yakima had about 4,500 branded searches, while INNO had 1,270. Yakima made up 13.7% of all roof box brand searches we track, and INNO accounted for 3.9%. ## Cite this page Brandwave. "INNO vs Yakima: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/inno-racks-vs-yakima This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/inno-racks-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.