--- title: "Innisfree vs The Ordinary: Which is more popular?" description: "Is Innisfree or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/innisfree-vs-the-ordinary-skincare" publisher: "Brandwave" --- # Innisfree vs The Ordinary: Which is more popular? Is Innisfree or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innisfree and The Ordinary - **Competitive set**: Face toner brands - **Market**: Global - **Month measured**: Oct 2026 - **Innisfree Share of Search**: 2.8% - **The Ordinary Share of Search**: 7.7% ## Is Innisfree or The Ordinary more popular in search? - In October 2026, The Ordinary had more branded searches than Innisfree among face toner brands worldwide. The Ordinary had about 22,200 branded searches, while Innisfree had 8,100. The Ordinary made up 7.7% of all face toner brand searches we track, and Innisfree accounted for 2.8%. - The Ordinary was ahead of Innisfree in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Innisfree’s share of searches among face toner brands worldwide moved from 1.3% to 2.8%, and its estimated monthly branded searches moved from 3.6K to 8.1K. - Across the 12 months ending October 2026, The Ordinary’s share of searches among face toner brands worldwide moved from 6.7% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top face toner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Innisfree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paula's Choice | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Anua | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The Ordinary | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Thayers | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Round Lab | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Laneige | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | COSRX | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Simple | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Essano | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face toner brands - Asked ChatGPT "Which face toner brand should I buy?": 1. Paula's Choice, 2. Anua - Asked ChatGPT "What are the best face toner brands?": 1. Paula's Choice, 2. Anua, 3. Thayers, 4. COSRX, 5. La Roche-Posay, 6. The Ordinary, 7. Laneige, 8. Simple - Asked ChatGPT "What's the best face toner brand for daily skincare?": 1. Paula's Choice, 2. Laneige - Searched Google, AI Overview "best face toner": 1. The Ordinary, 2. Round Lab, 3. Thayers - Searched Google, AI Overview "toner for oily skin": 1. La Roche-Posay, 2. Paula's Choice, 3. Round Lab Not named in any answer: Beauty of Joseon, Pixi, Innisfree and Essano. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for face toner brands worldwide in October 2026? - In October 2026, Innisfree gained share of searches among face toner brands worldwide, from 2.2% to 2.8%. - In October 2026, The Ordinary rose from 6th to 5th among face toner brands worldwide. ## How has branded search for Innisfree and The Ordinary changed worldwide over the last 12 months? | Month | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 1.3% | 12 | 18.1K | 6.7% | 6 | | Dec 2025 | 2.9K | 1.1% | 12 | 18.1K | 7% | 6 | | Jan 2026 | 4.4K | 1.5% | 12 | 22.2K | 7.7% | 6 | | Feb 2026 | 4.4K | 1.7% | 12 | 18.1K | 7.2% | 6 | | Mar 2026 | 4.4K | 1.7% | 12 | 18.1K | 7% | 7 | | Apr 2026 | 4.4K | 1.7% | 12 | 18.1K | 7% | 7 | | May 2026 | 4.4K | 1.7% | 12 | 22.2K | 8.7% | 4 | | Jun 2026 | 4.4K | 1.8% | 12 | 22.2K | 9.1% | 3 | | Jul 2026 | 5.4K | 2.2% | 12 | 18.1K | 7.5% | 4 | | Aug 2026 | 5.4K | 2.2% | 12 | 18.1K | 7.4% | 5 | | Sep 2026 | 5.4K | 2.2% | 12 | 18.1K | 7.3% | 6 | | Oct 2026 | 8.1K | 2.8% | 12 | 22.2K | 7.7% | 5 | ## How are Innisfree’s and The Ordinary’s branded searches counted? Brandwave collects information about searches that people make online using Innisfree’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innisfree**: Measured on the search term “innisfree toner”. - **The Ordinary**: Measured on the search term “the ordinary toner”. - [Innisfree profile](/demand/global-en/brands/innisfree) - [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare) - [All face toner brands worldwide](/demand/global-en/categories/face-toner-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Innisfree or The Ordinary more popular in search? In October 2026, The Ordinary had more branded searches than Innisfree among face toner brands worldwide. The Ordinary had about 22,200 branded searches, while Innisfree had 8,100. The Ordinary made up 7.7% of all face toner brand searches we track, and Innisfree accounted for 2.8%. ## Cite this page Brandwave. "Innisfree vs The Ordinary: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/innisfree-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/innisfree-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.