--- title: "Ingrid & Isabel vs Old Navy: Which is searched more?" description: "Is Ingrid & Isabel or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ingrid-and-isabel-vs-old-navy" publisher: "Brandwave" --- # Ingrid & Isabel vs Old Navy: Which is searched more? Is Ingrid & Isabel or Old Navy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ingrid & Isabel and Old Navy - **Competitive set**: Maternity clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Ingrid & Isabel Share of Search**: 2% - **Old Navy Share of Search**: 6.9% ## Is Ingrid & Isabel or Old Navy more popular in search? - In September 2026, Old Navy had more branded searches than Ingrid & Isabel among maternity clothing brands worldwide. Old Navy had about 27,100 branded searches, while Ingrid & Isabel had 8,000. Old Navy made up 6.9% of all maternity clothing brand searches we track, and Ingrid & Isabel accounted for 2%. - Old Navy was ahead of Ingrid & Isabel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ingrid & Isabel’s share of searches among maternity clothing brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 6.8K to 8K. - Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide moved from 9.6% to 6.9%, and its estimated monthly branded searches held steady at 27.1K. ## Top maternity clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Old Navy appeared in all five answers. Ingrid & Isabel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Old Navy was listed before Ingrid & Isabel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Old Navy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Seraphine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | PinkBlush | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kindred Bravely | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ingrid & Isabel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mamalicious | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Motherhood Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ripe Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isabella Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cake Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maternity clothing brands - Asked ChatGPT "Which maternity clothing brand should I buy?": 1. Old Navy, 2. Quince, 3. Hatch, 4. PinkBlush - Asked ChatGPT "What are the best maternity clothing brands?": 1. Seraphine, 2. Hatch, 3. Kindred Bravely, 4. Old Navy, 5. Quince, 6. PinkBlush - Asked ChatGPT "What's the best maternity clothing brand for work clothes?": 1. Seraphine, 2. Old Navy, 3. Hatch - Searched Google, AI Overview "maternity clothes": 1. Old Navy, 2. PinkBlush, 3. Ingrid & Isabel, 4. Hatch - Searched Google, AI Overview "best maternity clothes": 1. Quince, 2. Old Navy, 3. Kindred Bravely, 4. Hatch Not named in any answer: Mamalicious, Motherhood Maternity, Ripe Maternity, Storq, Isabella Oliver and Cake Maternity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for maternity clothing brands worldwide in September 2026? - In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%. - In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%. ## Month by month | Month | Ingrid & Isabel estimated searches | Ingrid & Isabel Share of Search | Ingrid & Isabel rank | Old Navy estimated searches | Old Navy Share of Search | Old Navy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 2.4% | 9 | 27.1K | 9.6% | 3 | | Nov 2025 | 7.3K | 2.5% | 9 | 27.1K | 9.3% | 3 | | Dec 2025 | 4.8K | 1.9% | 9 | 22.2K | 8.7% | 4 | | Jan 2026 | 6.5K | 2.2% | 9 | 27.1K | 9.1% | 3 | | Feb 2026 | 9K | 3.1% | 9 | 27.1K | 9.3% | 3 | | Mar 2026 | 15.3K | 4.7% | 6 | 33.1K | 10.1% | 3 | | Apr 2026 | 13.5K | 4.2% | 7 | 33.1K | 10.3% | 3 | | May 2026 | 17.5K | 5.5% | 6 | 33.1K | 10.3% | 3 | | Jun 2026 | 26.6K | 10.1% | 4 | 27.1K | 10.3% | 3 | | Jul 2026 | 21.7K | 8.3% | 5 | 27.1K | 10.4% | 3 | | Aug 2026 | 9.8K | 2.8% | 9 | 33.1K | 9.5% | 3 | | Sep 2026 | 8K | 2% | 10 | 27.1K | 6.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ingrid & Isabel’s and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ingrid & Isabel**: Measured on the search terms “ingrid and isabel” and “ingrid and isabel maternity”, summed into one figure. - **Old Navy**: Measured on the search term “old navy maternity”. - [Ingrid & Isabel profile](/demand/global-en/brands/ingrid-and-isabel) - [Old Navy profile](/demand/global-en/brands/old-navy) - [All maternity clothing brands worldwide](/demand/global-en/categories/maternity-clothing-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ingrid & Isabel or Old Navy more popular in search? In September 2026, Old Navy had more branded searches than Ingrid & Isabel among maternity clothing brands worldwide. Old Navy had about 27,100 branded searches, while Ingrid & Isabel had 8,000. Old Navy made up 6.9% of all maternity clothing brand searches we track, and Ingrid & Isabel accounted for 2%. ## Cite this page Brandwave. "Ingrid & Isabel vs Old Navy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ingrid-and-isabel-vs-old-navy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ingrid-and-isabel-vs-old-navy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.