---
title: "Informatica vs LiveRamp: Which is searched more?"
description: "Is Informatica or LiveRamp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/informatica-vs-liveramp"
publisher: "Brandwave"
---

# Informatica vs LiveRamp: Which is searched more?

Is Informatica or LiveRamp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Informatica and LiveRamp
- **Competitive set**: Identity resolution platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Informatica Share of Search**: 64.7%
- **LiveRamp Share of Search**: 2.6%

## Is Informatica or LiveRamp more popular in search?

- In September 2026, Informatica had more branded searches than LiveRamp among identity resolution platforms worldwide. Informatica had about 368,000 branded searches, while LiveRamp had 14,800. Informatica made up 64.7% of all identity resolution platform searches we track, and LiveRamp accounted for 2.6%.
- Informatica was ahead of LiveRamp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Informatica’s share of searches among identity resolution platforms worldwide moved from 66.1% to 64.7%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, LiveRamp’s share of searches among identity resolution platforms worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for identity resolution platforms worldwide in September 2026?

- In September 2026, Informatica gained share of searches among identity resolution platforms worldwide, from 60.5% to 64.7%.
- LiveRamp’s share of searches among identity resolution platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.6% in September 2026.

## Month by month

| Month | Informatica estimated searches | Informatica Share of Search | Informatica rank | LiveRamp estimated searches | LiveRamp Share of Search | LiveRamp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 66.1% | 1 | 18.1K | 2.7% | 4 |
| Nov 2025 | 368K | 62.1% | 1 | 14.8K | 2.5% | 4 |
| Dec 2025 | 301K | 54.7% | 1 | 74K | 13.4% | 3 |
| Jan 2026 | 368K | 54.7% | 1 | 60.5K | 9% | 3 |
| Feb 2026 | 368K | 65.3% | 1 | 18.1K | 3.2% | 3 |
| Mar 2026 | 450K | 64.8% | 1 | 18.1K | 2.6% | 4 |
| Apr 2026 | 368K | 64.3% | 1 | 18.1K | 3.2% | 4 |
| May 2026 | 368K | 61.1% | 1 | 49.5K | 8.2% | 3 |
| Jun 2026 | 301K | 59.8% | 1 | 22.2K | 4.4% | 3 |
| Jul 2026 | 301K | 60.4% | 1 | 18.1K | 3.6% | 3 |
| Aug 2026 | 301K | 60.5% | 1 | 14.8K | 3% | 4 |
| Sep 2026 | 368K | 64.7% | 1 | 14.8K | 2.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Informatica’s and LiveRamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Informatica**: Measured on the search term “informatica”.
- **LiveRamp**: Measured on the search term “liveramp”.

- [Informatica profile](/demand/global-en/brands/informatica)
- [LiveRamp profile](/demand/global-en/brands/liveramp)
- [All identity resolution platforms worldwide](/demand/global-en/categories/identity-resolution-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Informatica or LiveRamp more popular in search?

In September 2026, Informatica had more branded searches than LiveRamp among identity resolution platforms worldwide. Informatica had about 368,000 branded searches, while LiveRamp had 14,800. Informatica made up 64.7% of all identity resolution platform searches we track, and LiveRamp accounted for 2.6%.

## Cite this page

Brandwave. "Informatica vs LiveRamp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/informatica-vs-liveramp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/informatica-vs-liveramp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.