--- title: "Informa TechTarget vs ZoomInfo: Which is searched more?" description: "Is Informa TechTarget or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-zoominfo" publisher: "Brandwave" --- # Informa TechTarget vs ZoomInfo: Which is searched more? Is Informa TechTarget or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Informa TechTarget and ZoomInfo - **Competitive set**: B2B intent data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Informa TechTarget Share of Search**: 0.45% - **ZoomInfo Share of Search**: 25.6% ## Is Informa TechTarget or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Informa TechTarget among B2B intent data platforms worldwide. ZoomInfo had about 201,000 branded searches, while Informa TechTarget had 3,520. ZoomInfo made up 25.6% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.45%. - ZoomInfo was ahead of Informa TechTarget in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms worldwide moved from 0.48% to 0.45%, and its estimated monthly branded searches moved from 3.8K to 3.5K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide moved from 31.6% to 25.6%, and its estimated monthly branded searches moved from 246K to 201K. ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Informa TechTarget was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Informa TechTarget and ZoomInfo were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Demandbase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZoomInfo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Informa TechTarget | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use?": 1. 6sense, 2. Bombora, 3. G2, 4. ZoomInfo, 5. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms?": 1. 6sense, 2. Demandbase, 3. Bombora, 4. G2, 5. Informa TechTarget, 6. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform for buyer signal data?": 1. 6sense, 2. Bombora, 3. G2, 4. Demandbase, 5. Informa TechTarget, 6. ZoomInfo - Searched Google, AI Overview "buyer intent data": 1. Bombora, 2. G2 - Searched Google, AI Overview "best intent data platform": 1. 6sense, 2. Bombora, 3. ZoomInfo, 4. G2 Not named in any answer: Intentsify. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B intent data platforms worldwide in September 2026? - In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%. ## Month by month | Month | Informa TechTarget estimated searches | Informa TechTarget Share of Search | Informa TechTarget rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 0.48% | 5 | 246K | 31.6% | 2 | | Nov 2025 | 3K | 0.47% | 5 | 201K | 31.6% | 2 | | Dec 2025 | 3K | 0.48% | 5 | 201K | 31.7% | 2 | | Jan 2026 | 3.7K | 0.55% | 5 | 246K | 36% | 2 | | Feb 2026 | 4K | 0.65% | 5 | 246K | 40.4% | 2 | | Mar 2026 | 4.5K | 0.56% | 5 | 301K | 37.2% | 2 | | Apr 2026 | 3.2K | 0.4% | 5 | 301K | 37.3% | 2 | | May 2026 | 3K | 0.36% | 5 | 246K | 29.5% | 2 | | Jun 2026 | 3.2K | 0.39% | 5 | 246K | 30.2% | 2 | | Jul 2026 | 3.1K | 0.37% | 5 | 246K | 29.6% | 2 | | Aug 2026 | 3K | 0.43% | 5 | 201K | 28.6% | 2 | | Sep 2026 | 3.5K | 0.45% | 5 | 201K | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Informa TechTarget’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Informa TechTarget**: Measured on the search terms “informa techtarget”, “informa techtarget portal”, “informatechtarget” and “techtarget priority engine”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [Informa TechTarget profile](/demand/global-en/brands/informa-techtarget) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Informa TechTarget or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Informa TechTarget among B2B intent data platforms worldwide. ZoomInfo had about 201,000 branded searches, while Informa TechTarget had 3,520. ZoomInfo made up 25.6% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.45%. ## Cite this page Brandwave. "Informa TechTarget vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.