---
title: "Informa TechTarget vs Intentsify: Which is more popular by branded search?"
description: "Which is more popular in search, Informa TechTarget or Intentsify? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-intentsify"
publisher: "Brandwave"
---

# Informa TechTarget vs Intentsify: Which is more popular by branded search?

Which is more popular in search, Informa TechTarget or Intentsify? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Informa TechTarget and Intentsify
- **Competitive set**: B2B intent data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Informa TechTarget Share of Search**: 17.2%
- **Intentsify Share of Search**: 6%

## Which is more popular in search, Informa TechTarget or Intentsify?

- In August 2026, Informa TechTarget had more branded searches than Intentsify among B2B intent data platforms worldwide. Informa TechTarget was estimated to have 3K branded searches compared to Intentsify’s 1K, and held a 17.2% Share of Search versus Intentsify’s 6%.
- Informa TechTarget was ahead of Intentsify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 3.7K to 3K.
- Across the 11 months ending August 2026, Intentsify’s estimated Share of Search among B2B intent data platforms worldwide moved from 4.9% to 6%, and its estimated monthly branded searches moved from 1.1K to 1K.

## How did search popularity change for B2B intent data platforms worldwide in August 2026?

- In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.
- In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.

## Month by month

| Month | Informa TechTarget estimated searches | Informa TechTarget Share of Search | Informa TechTarget rank | Intentsify estimated searches | Intentsify Share of Search | Intentsify rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.7K | 17.2% | 2 | 1.1K | 4.9% | 3 |
| Nov 2025 | 3K | 16.6% | 2 | 1.1K | 5.8% | 3 |
| Dec 2025 | 3K | 19.2% | 2 | 910 | 5.9% | 3 |
| Jan 2026 | 3.7K | 19.7% | 2 | 1K | 5.4% | 3 |
| Feb 2026 | 4K | 20.8% | 2 | 1K | 5.4% | 3 |
| Mar 2026 | 4.5K | 19.5% | 2 | 1K | 4.5% | 3 |
| Apr 2026 | 3.2K | 16.8% | 2 | 1K | 5.5% | 3 |
| May 2026 | 3K | 16% | 2 | 900 | 4.8% | 3 |
| Jun 2026 | 3.2K | 14.5% | 2 | 900 | 4.1% | 3 |
| Jul 2026 | 3.1K | 16.6% | 2 | 910 | 4.9% | 3 |
| Aug 2026 | 3K | 17.2% | 2 | 1K | 6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Informa TechTarget’s and Intentsify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Informa TechTarget**: Measured on the search terms “informa techtarget”, “informa techtarget portal” and “techtarget priority engine”, summed into one figure.
- **Intentsify**: Measured on the search terms “intentsify”, “intentsify content syndication” and “intentsify.io”, summed into one figure.

- [Informa TechTarget profile](/demand/global-en/brands/informa-techtarget)
- [Intentsify profile](/demand/global-en/brands/intentsify)
- [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Informa TechTarget or Intentsify?

In August 2026, Informa TechTarget had more branded searches than Intentsify among B2B intent data platforms worldwide. Informa TechTarget was estimated to have 3K branded searches compared to Intentsify’s 1K, and held a 17.2% Share of Search versus Intentsify’s 6%.

## Cite this page

Brandwave. "Informa TechTarget vs Intentsify: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-intentsify

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/informa-techtarget-vs-intentsify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.