--- title: "Influential vs Ubiquitous: Which is searched more?" description: "Is Influential or Ubiquitous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/influential-vs-ubiquitous" publisher: "Brandwave" --- # Influential vs Ubiquitous: Which is searched more? Is Influential or Ubiquitous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Influential and Ubiquitous - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Influential Share of Search**: 4.2% - **Ubiquitous Share of Search**: 0.43% ## Is Influential or Ubiquitous more popular in search? - In September 2026, Influential had more branded searches than Ubiquitous among influencer marketing agencies worldwide. Influential had about 880 branded searches, while Ubiquitous had 90. Influential made up 4.2% of all influencer marketing agency searches we track, and Ubiquitous accounted for 0.43%. - The lead changed hands 2 times in the 12 months ending September 2026: Ubiquitous took it in November 2025, Influential took it in December 2025. - Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide moved from 2.2% to 4.2%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Ubiquitous’ share of searches among influencer marketing agencies worldwide moved from 1.5% to 0.43%, and its estimated monthly branded searches moved from 590 to 90. ## Top influencer marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ubiquitous was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Influential was listed before Ubiquitous in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Influencer Marketing Factory | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Viral Nation | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influential | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Socially Powerful | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HireInfluence | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Linqia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubiquitous | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The Goat Agency | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | The Influencer Agency | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Obviously | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing agencies - Asked ChatGPT "Which influencer marketing agency should I hire?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. The Goat Agency - Asked ChatGPT "What are the best influencer marketing agencies?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Ubiquitous, 4. Socially Powerful, 5. Linqia, 6. HireInfluence - Asked ChatGPT "What's the best influencer marketing agency for creator campaign support?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Linqia, 4. HireInfluence - Searched Google, AI Overview "influencer marketing agency": 1. Influential, 2. The Influencer Marketing Factory, 3. HireInfluence - Searched Google, AI Overview "best influencer agency": 1. Viral Nation, 2. Influential, 3. Socially Powerful, 4. HireInfluence Not named in any answer: The Influencer Agency, Socialyte, Obviously and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing agencies worldwide in September 2026? - In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches. - Influential’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 3.7% to 4.2% in September 2026. - Estimated monthly branded searches for Ubiquitous worldwide fell 84.7% over 12 measured months, from 590 to 90 in September 2026. ## Month by month | Month | Influential estimated searches | Influential Share of Search | Influential rank | Ubiquitous estimated searches | Ubiquitous Share of Search | Ubiquitous rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.2% | 7 | 590 | 1.5% | 8 | | Nov 2025 | 880 | 2.3% | 8 | 1.3K | 3.3% | 7 | | Dec 2025 | 720 | 2.2% | 7 | 320 | 0.98% | 11 | | Jan 2026 | 880 | 1.6% | 7 | 480 | 0.9% | 10 | | Feb 2026 | 880 | 3.3% | 7 | 390 | 1.5% | 12 | | Mar 2026 | 1K | 3.8% | 7 | 390 | 1.5% | 12 | | Apr 2026 | 1K | 4% | 7 | 260 | 1% | 12 | | May 2026 | 880 | 3.5% | 7 | 210 | 0.85% | 12 | | Jun 2026 | 880 | 3.7% | 7 | 140 | 0.59% | 12 | | Jul 2026 | 880 | 3.9% | 8 | 110 | 0.49% | 12 | | Aug 2026 | 880 | 4% | 7 | 90 | 0.41% | 12 | | Sep 2026 | 880 | 4.2% | 8 | 90 | 0.43% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Influential’s and Ubiquitous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Influential**: Measured on the search term “influential agency”. - **Ubiquitous**: Measured on the search term “ubiquitous influencer marketing”. - [Influential profile](/demand/global-en/brands/influential) - [Ubiquitous profile](/demand/global-en/brands/ubiquitous) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Influential or Ubiquitous more popular in search? In September 2026, Influential had more branded searches than Ubiquitous among influencer marketing agencies worldwide. Influential had about 880 branded searches, while Ubiquitous had 90. Influential made up 4.2% of all influencer marketing agency searches we track, and Ubiquitous accounted for 0.43%. ## Cite this page Brandwave. "Influential vs Ubiquitous: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/influential-vs-ubiquitous This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/influential-vs-ubiquitous. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.