---
title: "Influencity vs Upfluence: Which is more popular by branded search?"
description: "Which is more popular in search, Influencity or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/influencity-vs-upfluence"
publisher: "Brandwave"
---

# Influencity vs Upfluence: Which is more popular by branded search?

Which is more popular in search, Influencity or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Influencity and Upfluence
- **Competitive set**: Influencer marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Influencity Share of Search**: 3.8%
- **Upfluence Share of Search**: 15.7%

## Which is more popular in search, Influencity or Upfluence?

- In August 2026, Upfluence had more branded searches than Influencity among influencer marketing platforms worldwide. Upfluence was estimated to have 15.1K branded searches compared to Influencity’s 3.6K, and held a 15.7% Share of Search versus Influencity’s 3.8%.
- Upfluence was ahead of Influencity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Influencity’s estimated Share of Search among influencer marketing platforms worldwide moved from 6.7% to 3.8%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 22.5% to 15.7%, and its estimated monthly branded searches moved from 27.2K to 15.1K.

## How did search popularity change for influencer marketing platforms worldwide in August 2026?

- In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 16.8% to 15.7%.
- Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.

## Month by month

| Month | Influencity estimated searches | Influencity Share of Search | Influencity rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6.7% | 4 | 27.2K | 22.5% | 3 |
| Nov 2025 | 6.6K | 5.5% | 4 | 27.2K | 22.7% | 3 |
| Dec 2025 | 5.4K | 5.2% | 4 | 22.4K | 21.5% | 3 |
| Jan 2026 | 6.6K | 4.8% | 4 | 27.7K | 20.3% | 3 |
| Feb 2026 | 5.4K | 4.3% | 4 | 28.1K | 22.1% | 3 |
| Mar 2026 | 6.6K | 4.8% | 4 | 28.1K | 20.2% | 3 |
| Apr 2026 | 5.4K | 3.8% | 4 | 31.5K | 22.4% | 3 |
| May 2026 | 4.4K | 3.5% | 4 | 19.4K | 15.2% | 3 |
| Jun 2026 | 4.4K | 4.4% | 4 | 18.2K | 18.2% | 3 |
| Jul 2026 | 4.4K | 4.1% | 4 | 18.2K | 16.8% | 3 |
| Aug 2026 | 3.6K | 3.8% | 4 | 15.1K | 15.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Influencity’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Influencity**: Measured on the search terms “influencity” and “influencity.com”, summed into one figure.
- **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure.

- [Influencity profile](/demand/global-en/brands/influencity)
- [Upfluence profile](/demand/global-en/brands/upfluence)
- [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Influencity or Upfluence?

In August 2026, Upfluence had more branded searches than Influencity among influencer marketing platforms worldwide. Upfluence was estimated to have 15.1K branded searches compared to Influencity’s 3.6K, and held a 15.7% Share of Search versus Influencity’s 3.8%.

## Cite this page

Brandwave. "Influencity vs Upfluence: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/influencity-vs-upfluence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/influencity-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.