---
title: "Indomie vs Maggi: Which is more popular by branded search?"
description: "Which is more popular in search, Indomie or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Noodles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/indomie-vs-maggi"
publisher: "Brandwave"
---

# Indomie vs Maggi: Which is more popular by branded search?

Which is more popular in search, Indomie or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Noodles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Indomie and Maggi
- **Competitive set**: Noodles
- **Market**: Global
- **Month measured**: Aug 2026
- **Indomie Share of Search**: 31.8%
- **Maggi Share of Search**: 47.5%

## Which is more popular in search, Indomie or Maggi?

- In August 2026, Maggi had more branded searches than Indomie among noodles worldwide. Maggi was estimated to have 450K branded searches compared to Indomie’s 301K, and held a 47.5% Share of Search versus Indomie’s 31.8%.
- Maggi was ahead of Indomie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among noodles worldwide moved from 36.3% to 31.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among noodles worldwide moved from 44.4% to 47.5%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for noodles worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among noodles worldwide, from 43.5% to 47.5%.
- In August 2026, Indomie lost estimated Share of Search among noodles worldwide, from 35.6% to 31.8%.

## Month by month

| Month | Indomie estimated searches | Indomie Share of Search | Indomie rank | Maggi estimated searches | Maggi Share of Search | Maggi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 36.3% | 2 | 368K | 44.4% | 1 |
| Nov 2025 | 301K | 36.3% | 2 | 368K | 44.4% | 1 |
| Dec 2025 | 301K | 36.7% | 2 | 368K | 44.9% | 1 |
| Jan 2026 | 301K | 32.4% | 2 | 450K | 48.5% | 1 |
| Feb 2026 | 246K | 32.1% | 2 | 368K | 48.1% | 1 |
| Mar 2026 | 301K | 31.4% | 2 | 450K | 47% | 1 |
| Apr 2026 | 301K | 35.8% | 2 | 368K | 43.8% | 1 |
| May 2026 | 301K | 32.4% | 2 | 450K | 48.5% | 1 |
| Jun 2026 | 301K | 36.3% | 2 | 368K | 44.4% | 1 |
| Jul 2026 | 301K | 35.6% | 2 | 368K | 43.5% | 1 |
| Aug 2026 | 301K | 31.8% | 2 | 450K | 47.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Indomie**: Measured on the search term “indomie”.
- **Maggi**: Measured on the search term “maggi”.

- [Indomie profile](/demand/global-en/brands/indomie)
- [Maggi profile](/demand/global-en/brands/maggi)
- [All noodles worldwide](/demand/global-en/categories/noodles): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Indomie or Maggi?

In August 2026, Maggi had more branded searches than Indomie among noodles worldwide. Maggi was estimated to have 450K branded searches compared to Indomie’s 301K, and held a 47.5% Share of Search versus Indomie’s 31.8%.

## Cite this page

Brandwave. "Indomie vs Maggi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/indomie-vs-maggi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/indomie-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.