---
title: "Indiegogo vs Kickstarter: Which is searched more?"
description: "Which is more popular in search, Indiegogo or Kickstarter? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/indiegogo-vs-kickstarter"
publisher: "Brandwave"
---

# Indiegogo vs Kickstarter: Which is searched more?

Which is more popular in search, Indiegogo or Kickstarter? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Indiegogo and Kickstarter
- **Competitive set**: Crowdfunding platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Indiegogo Share of Search**: 2%
- **Kickstarter Share of Search**: 22.6%

## Which is more popular in search, Indiegogo or Kickstarter?

- In August 2026, Kickstarter had more branded searches than Indiegogo among crowdfunding platforms worldwide. Kickstarter was estimated to have 550K branded searches compared to Indiegogo’s 49.5K, and held a 22.6% Share of Search versus Indiegogo’s 2%.
- Kickstarter was ahead of Indiegogo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indiegogo’s estimated Share of Search among crowdfunding platforms worldwide moved from 4% to 2%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide moved from 29.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for crowdfunding platforms worldwide in August 2026?

- Estimated monthly branded searches for Indiegogo worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Kickstarter worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Month by month

| Month | Indiegogo estimated searches | Indiegogo Share of Search | Indiegogo rank | Kickstarter estimated searches | Kickstarter Share of Search | Kickstarter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 4% | 3 | 673K | 29.6% | 2 |
| Nov 2025 | 74K | 3.3% | 3 | 673K | 29.8% | 2 |
| Dec 2025 | 74K | 3% | 3 | 550K | 22.3% | 2 |
| Jan 2026 | 60.5K | 2.1% | 3 | 550K | 19.2% | 2 |
| Feb 2026 | 60.5K | 2.5% | 3 | 550K | 22.5% | 2 |
| Mar 2026 | 74K | 2.9% | 3 | 673K | 26% | 2 |
| Apr 2026 | 60.5K | 2.5% | 3 | 550K | 22.5% | 2 |
| May 2026 | 60.5K | 2.4% | 3 | 673K | 26.2% | 2 |
| Jun 2026 | 49.5K | 2.4% | 3 | 550K | 26.1% | 2 |
| Jul 2026 | 49.5K | 2% | 3 | 550K | 22.6% | 2 |
| Aug 2026 | 49.5K | 2% | 3 | 550K | 22.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Indiegogo’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Indiegogo**: Measured on the search term “indiegogo”.
- **Kickstarter**: Measured on the search term “kickstarter”.

- [Indiegogo profile](/demand/global-en/brands/indiegogo)
- [Kickstarter profile](/demand/global-en/brands/kickstarter)
- [All crowdfunding platforms worldwide](/demand/global-en/categories/crowdfunding-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Indiegogo or Kickstarter?

In August 2026, Kickstarter had more branded searches than Indiegogo among crowdfunding platforms worldwide. Kickstarter was estimated to have 550K branded searches compared to Indiegogo’s 49.5K, and held a 22.6% Share of Search versus Indiegogo’s 2%.

## Cite this page

Brandwave. "Indiegogo vs Kickstarter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/indiegogo-vs-kickstarter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/indiegogo-vs-kickstarter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.