---
title: "incident.io vs Rootly: Which is more popular by branded search?"
description: "Which is more popular in search, incident.io or Rootly? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/incident-io-vs-rootly"
publisher: "Brandwave"
---

# incident.io vs Rootly: Which is more popular by branded search?

Which is more popular in search, incident.io or Rootly? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: incident.io and Rootly
- **Competitive set**: Incident management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **incident.io Share of Search**: 8.2%
- **Rootly Share of Search**: 10.4%

## Which is more popular in search, incident.io or Rootly?

- In August 2026, Rootly had more branded searches than incident.io among incident management platforms worldwide. Rootly was estimated to have 8.6K branded searches compared to incident.io’s 6.8K, and held a 10.4% Share of Search versus incident.io’s 8.2%.
- The lead changed hands once in the 11 months ending August 2026: Rootly took it in November 2025.
- Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide moved from 12.1% to 8.2%, and its estimated monthly branded searches moved from 12.2K to 6.8K.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide moved from 9.1% to 10.4%, and its estimated monthly branded searches moved from 9.1K to 8.6K.

## How did search popularity change for incident management platforms worldwide in August 2026?

- In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
- Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

## Month by month

| Month | incident.io estimated searches | incident.io Share of Search | incident.io rank | Rootly estimated searches | Rootly Share of Search | Rootly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 12.1% | 2 | 9.1K | 9.1% | 3 |
| Nov 2025 | 6.7K | 7.2% | 3 | 8.4K | 9% | 2 |
| Dec 2025 | 6.7K | 8.4% | 3 | 8.4K | 10.5% | 2 |
| Jan 2026 | 6.7K | 8.3% | 3 | 9.2K | 11.4% | 2 |
| Feb 2026 | 6.7K | 7.2% | 3 | 8.8K | 9.4% | 2 |
| Mar 2026 | 8.2K | 8.4% | 3 | 10.3K | 10.6% | 2 |
| Apr 2026 | 8.3K | 8.7% | 3 | 8.7K | 9.2% | 2 |
| May 2026 | 6.7K | 7.1% | 3 | 8.4K | 8.9% | 2 |
| Jun 2026 | 8.3K | 8.7% | 3 | 8.3K | 8.7% | 2 |
| Jul 2026 | 8.3K | 8.6% | 3 | 8.3K | 8.6% | 2 |
| Aug 2026 | 6.8K | 8.2% | 3 | 8.6K | 10.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using incident.io’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **incident.io**: Measured on the search terms “incident io”, “incident.io” and “incident.io app”, summed into one figure.
- **Rootly**: Measured on the search terms “rootly”, “rootly app”, “rootly com” and “rootly incident management”, summed into one figure.

- [incident.io profile](/demand/global-en/brands/incident-io)
- [Rootly profile](/demand/global-en/brands/rootly)
- [All incident management platforms worldwide](/demand/global-en/categories/incident-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, incident.io or Rootly?

In August 2026, Rootly had more branded searches than incident.io among incident management platforms worldwide. Rootly was estimated to have 8.6K branded searches compared to incident.io’s 6.8K, and held a 10.4% Share of Search versus incident.io’s 8.2%.

## Cite this page

Brandwave. "incident.io vs Rootly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/incident-io-vs-rootly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/incident-io-vs-rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.