---
title: "Incase vs Thule: Which is searched more?"
description: "Is Incase or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/incase-vs-thule"
publisher: "Brandwave"
---

# Incase vs Thule: Which is searched more?

Is Incase or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Incase and Thule
- **Competitive set**: Laptop case brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Incase Share of Search**: 6%
- **Thule Share of Search**: 20%

## Is Incase or Thule more popular in search?

- In September 2026, Thule had more branded searches than Incase among laptop case brands worldwide. Thule had about 301,000 branded searches, while Incase had 90,500. Thule made up 20% of all laptop case brand searches we track, and Incase accounted for 6%.
- Thule was ahead of Incase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide moved from 7.3% to 6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop case brands worldwide moved from 20.1% to 20%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for laptop case brands worldwide in September 2026?

- In September 2026, Thule lost share of searches among laptop case brands worldwide, from 22.8% to 20%.
- Estimated monthly branded searches for Incase worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Month by month

| Month | Incase estimated searches | Incase Share of Search | Incase rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 7.3% | 5 | 301K | 20.1% | 2 |
| Nov 2025 | 90.5K | 5.2% | 5 | 368K | 21% | 2 |
| Dec 2025 | 90.5K | 5.2% | 5 | 368K | 21.1% | 2 |
| Jan 2026 | 90.5K | 5.6% | 5 | 450K | 27.6% | 2 |
| Feb 2026 | 90.5K | 6.3% | 5 | 301K | 21.1% | 2 |
| Mar 2026 | 110K | 7% | 5 | 368K | 23.5% | 2 |
| Apr 2026 | 90.5K | 5.9% | 5 | 368K | 24.1% | 2 |
| May 2026 | 90.5K | 5.5% | 5 | 450K | 27.4% | 2 |
| Jun 2026 | 90.5K | 5.8% | 5 | 368K | 23.8% | 2 |
| Jul 2026 | 90.5K | 5.5% | 5 | 450K | 27.4% | 2 |
| Aug 2026 | 90.5K | 5.6% | 5 | 368K | 22.8% | 2 |
| Sep 2026 | 90.5K | 6% | 5 | 301K | 20% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Incase’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Incase**: Measured on the search term “incase”.
- **Thule**: Measured on the search term “thule”.

- [Incase profile](/demand/global-en/brands/incase)
- [Thule profile](/demand/global-en/brands/thule)
- [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Incase or Thule more popular in search?

In September 2026, Thule had more branded searches than Incase among laptop case brands worldwide. Thule had about 301,000 branded searches, while Incase had 90,500. Thule made up 20% of all laptop case brand searches we track, and Incase accounted for 6%.

## Cite this page

Brandwave. "Incase vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/incase-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/incase-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.