--- title: "Incase vs Pelican: Which is searched more?" description: "Is Incase or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/incase-vs-pelican" publisher: "Brandwave" --- # Incase vs Pelican: Which is searched more? Is Incase or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Incase and Pelican - **Competitive set**: Laptop case brands - **Market**: Global - **Month measured**: Sep 2026 - **Incase Share of Search**: 6% - **Pelican Share of Search**: 9.1% ## Is Incase or Pelican more popular in search? - In September 2026, Pelican had more branded searches than Incase among laptop case brands worldwide. Pelican had about 137,000 branded searches, while Incase had 90,500. Pelican made up 9.1% of all laptop case brand searches we track, and Incase accounted for 6%. - Pelican was ahead of Incase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide moved from 7.3% to 6%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Pelican’s share of searches among laptop case brands worldwide held steady at 9.1%, and its estimated monthly branded searches held steady at 137K. ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Incase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pelican was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Incase and Pelican were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Tumi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Pelican gained share of searches among laptop case brands worldwide, from 8.5% to 9.1%. - Estimated monthly branded searches for Incase worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Incase estimated searches | Incase Share of Search | Incase rank | Pelican estimated searches | Pelican Share of Search | Pelican rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.3% | 5 | 137K | 9.1% | 4 | | Nov 2025 | 90.5K | 5.2% | 5 | 137K | 7.8% | 4 | | Dec 2025 | 90.5K | 5.2% | 5 | 137K | 7.9% | 4 | | Jan 2026 | 90.5K | 5.6% | 5 | 137K | 8.4% | 4 | | Feb 2026 | 90.5K | 6.3% | 5 | 137K | 9.6% | 4 | | Mar 2026 | 110K | 7% | 5 | 137K | 8.8% | 4 | | Apr 2026 | 90.5K | 5.9% | 5 | 137K | 9% | 4 | | May 2026 | 90.5K | 5.5% | 5 | 137K | 8.3% | 4 | | Jun 2026 | 90.5K | 5.8% | 5 | 137K | 8.8% | 4 | | Jul 2026 | 90.5K | 5.5% | 5 | 137K | 8.3% | 4 | | Aug 2026 | 90.5K | 5.6% | 5 | 137K | 8.5% | 4 | | Sep 2026 | 90.5K | 6% | 5 | 137K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Incase’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Incase**: Measured on the search term “incase”. - **Pelican**: Measured on the search terms “pelican case” and “pelican laptop case”, summed into one figure. - [Incase profile](/demand/global-en/brands/incase) - [Pelican profile](/demand/global-en/brands/pelican) - [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Incase or Pelican more popular in search? In September 2026, Pelican had more branded searches than Incase among laptop case brands worldwide. Pelican had about 137,000 branded searches, while Incase had 90,500. Pelican made up 9.1% of all laptop case brand searches we track, and Incase accounted for 6%. ## Cite this page Brandwave. "Incase vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/incase-vs-pelican This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/incase-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.