---
title: "InboxDollars vs Toluna: Which is more popular?"
description: "Is InboxDollars or Toluna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paid survey sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/inboxdollars-vs-toluna"
publisher: "Brandwave"
---

# InboxDollars vs Toluna: Which is more popular?

Is InboxDollars or Toluna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paid survey sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: InboxDollars and Toluna
- **Competitive set**: Paid survey sites
- **Market**: Global
- **Month measured**: Oct 2026
- **InboxDollars Share of Search**: 6.8%
- **Toluna Share of Search**: 6.8%

## Is InboxDollars or Toluna more popular in search?

- In October 2026, InboxDollars and Toluna were level in searches among paid survey sites worldwide, with an estimated 165K branded searches each, at 6.8% of the total each.
- The lead changed hands 2 times in the 12 months ending October 2026: Toluna took it in June 2026, InboxDollars took it in August 2026.
- Across the 12 months ending October 2026, InboxDollars’ share of searches among paid survey sites worldwide moved from 9.2% to 6.8%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 246K to 165K.

## Top paid survey sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, InboxDollars was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toluna did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Survey Junkie | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Swagbucks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| InboxDollars | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Prime Opinion | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| PrizeRebel | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Branded Surveys | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Freecash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ySense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Toluna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about paid survey sites

- Asked ChatGPT "What are the best paid survey sites?": 1. Survey Junkie, 2. Swagbucks
- Asked ChatGPT "Which survey sites actually pay out?": 1. Survey Junkie, 2. Swagbucks, 3. Branded Surveys
- Asked ChatGPT "What's the best app for earning money from surveys?": 1. Survey Junkie, 2. Swagbucks
- Searched Google, AI Overview "paid surveys": 1. Survey Junkie, 2. Swagbucks, 3. Prime Opinion
- Searched Google, AI Overview "online surveys for money": 1. Survey Junkie, 2. Swagbucks, 3. InboxDollars, 4. PrizeRebel, 5. Prime Opinion

Not named in any answer: Freecash, ySense and Toluna.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026.

## How did search popularity change for paid survey sites worldwide in October 2026?

- In October 2026, InboxDollars lost share of searches among paid survey sites worldwide, from 8% to 6.8%.
- In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%.

## How has branded search for InboxDollars and Toluna changed worldwide over the last 12 months?

| Month | InboxDollars estimated searches | InboxDollars Share of Search | InboxDollars rank | Toluna estimated searches | Toluna Share of Search | Toluna rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 301K | 9.2% | 3 | 246K | 7.5% | 6 |
| Dec 2025 | 301K | 9.3% | 3 | 246K | 7.6% | 5 |
| Jan 2026 | 368K | 10.5% | 3 | 246K | 7% | 5 |
| Feb 2026 | 246K | 7.9% | 3 | 246K | 7.9% | 4 |
| Mar 2026 | 246K | 7.8% | 4 | 246K | 7.8% | 5 |
| Apr 2026 | 246K | 7.5% | 3 | 201K | 6.1% | 6 |
| May 2026 | 201K | 6.2% | 4 | 201K | 6.2% | 6 |
| Jun 2026 | 165K | 5.9% | 7 | 201K | 7.2% | 5 |
| Jul 2026 | 201K | 7% | 5 | 201K | 7% | 6 |
| Aug 2026 | 201K | 7% | 5 | 165K | 5.8% | 7 |
| Sep 2026 | 201K | 8% | 4 | 201K | 8% | 5 |
| Oct 2026 | 165K | 6.8% | 5 | 165K | 6.8% | 6 |

## How are InboxDollars’ and Toluna’s branded searches counted?

Brandwave collects information about searches that people make online using InboxDollars’ and Toluna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **InboxDollars**: Measured on the search term “inboxdollars”.
- **Toluna**: Measured on the search term “toluna”.

- [InboxDollars profile](/demand/global-en/brands/inboxdollars)
- [Toluna profile](/demand/global-en/brands/toluna)
- [All paid survey sites worldwide](/demand/global-en/categories/paid-survey-sites): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is InboxDollars or Toluna more popular in search?

In October 2026, InboxDollars and Toluna were level in searches among paid survey sites worldwide, with an estimated 165K branded searches each, at 6.8% of the total each.

## Cite this page

Brandwave. "InboxDollars vs Toluna: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/inboxdollars-vs-toluna

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/inboxdollars-vs-toluna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
