--- title: "InboxAlly vs MXToolbox: Which is searched more?" description: "Is InboxAlly or MXToolbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/inboxally-vs-mxtoolbox" publisher: "Brandwave" --- # InboxAlly vs MXToolbox: Which is searched more? Is InboxAlly or MXToolbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: InboxAlly and MXToolbox - **Competitive set**: Email deliverability testing tools - **Market**: Global - **Month measured**: Sep 2026 - **InboxAlly Share of Search**: 0.24% - **MXToolbox Share of Search**: 70% ## Is InboxAlly or MXToolbox more popular in search? - In September 2026, MXToolbox had more branded searches than InboxAlly among email deliverability testing tools worldwide. MXToolbox had about 301,000 branded searches, while InboxAlly had 1,050. MXToolbox made up 70% of all email deliverability testing tool searches we track, and InboxAlly accounted for 0.24%. - MXToolbox was ahead of InboxAlly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, InboxAlly’s share of searches among email deliverability testing tools worldwide held steady at 0.24%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, MXToolbox’s share of searches among email deliverability testing tools worldwide moved from 66.5% to 70%, and its estimated monthly branded searches held steady at 301K. ## Top email deliverability testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MXToolbox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. InboxAlly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GlockApps | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mail-Tester | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MailReach | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MXToolbox | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Litmus | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailtrap | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | InboxAlly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MailMonitor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email deliverability testing tools - Asked ChatGPT "Which email deliverability testing tool should I use?": 1. GlockApps, 2. Mail-Tester, 3. MailReach, 4. Litmus, 5. Mailtrap - Asked ChatGPT "What are the best email deliverability testing tools?": 1. GlockApps, 2. Mail-Tester, 3. MailReach, 4. MXToolbox, 5. Mailtrap - Asked ChatGPT "What's the best email deliverability testing tool for better inbox placement?": 1. GlockApps, 2. MailReach, 3. Mail-Tester, 4. Litmus - Searched Google, AI Overview "email deliverability tool": 1. GlockApps, 2. MXToolbox - Searched Google, AI Overview "email spam test": 1. Mail-Tester Not named in any answer: InboxAlly and MailMonitor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email deliverability testing tools worldwide in September 2026? - In September 2026, MXToolbox gained share of searches among email deliverability testing tools worldwide, from 67.1% to 70%. ## Month by month | Month | InboxAlly estimated searches | InboxAlly Share of Search | InboxAlly rank | MXToolbox estimated searches | MXToolbox Share of Search | MXToolbox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 0.24% | 6 | 301K | 66.5% | 1 | | Nov 2025 | 890 | 0.2% | 6 | 301K | 68.6% | 1 | | Dec 2025 | 1.1K | 0.29% | 6 | 246K | 66.2% | 1 | | Jan 2026 | 980 | 0.22% | 6 | 301K | 68.3% | 1 | | Feb 2026 | 1.1K | 0.24% | 6 | 301K | 68.2% | 1 | | Mar 2026 | 930 | 0.17% | 6 | 368K | 68.8% | 1 | | Apr 2026 | 1.1K | 0.21% | 6 | 368K | 70.5% | 1 | | May 2026 | 890 | 0.2% | 6 | 301K | 68.5% | 1 | | Jun 2026 | 890 | 0.2% | 6 | 301K | 68.3% | 1 | | Jul 2026 | 930 | 0.21% | 6 | 301K | 68.1% | 1 | | Aug 2026 | 1.1K | 0.29% | 6 | 246K | 67.1% | 1 | | Sep 2026 | 1.1K | 0.24% | 6 | 301K | 70% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using InboxAlly’s and MXToolbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **InboxAlly**: Measured on the search terms “inbox ally” and “inboxally”, summed into one figure. - **MXToolbox**: Measured on the search term “mxtoolbox”. - [InboxAlly profile](/demand/global-en/brands/inboxally) - [MXToolbox profile](/demand/global-en/brands/mxtoolbox) - [All email deliverability testing tools worldwide](/demand/global-en/categories/email-deliverability-testing-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is InboxAlly or MXToolbox more popular in search? In September 2026, MXToolbox had more branded searches than InboxAlly among email deliverability testing tools worldwide. MXToolbox had about 301,000 branded searches, while InboxAlly had 1,050. MXToolbox made up 70% of all email deliverability testing tool searches we track, and InboxAlly accounted for 0.24%. ## Cite this page Brandwave. "InboxAlly vs MXToolbox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/inboxally-vs-mxtoolbox This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/inboxally-vs-mxtoolbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.