--- title: "Improvado vs Supermetrics: Which is more popular by branded search?" description: "Which is more popular in search, Improvado or Supermetrics? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/improvado-vs-supermetrics" publisher: "Brandwave" --- # Improvado vs Supermetrics: Which is more popular by branded search? Which is more popular in search, Improvado or Supermetrics? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Improvado and Supermetrics - **Competitive set**: Marketing data integration platforms - **Market**: Global - **Month measured**: Aug 2026 - **Improvado Share of Search**: 2.2% - **Supermetrics Share of Search**: 43.7% ## Which is more popular in search, Improvado or Supermetrics? - In August 2026, Supermetrics had more branded searches than Improvado among marketing data integration platforms worldwide. Supermetrics was estimated to have 38.3K branded searches compared to Improvado’s 2K, and held a 43.7% Share of Search versus Improvado’s 2.2%. - Supermetrics was ahead of Improvado in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide moved from 4.3% to 2.2%, and its estimated monthly branded searches held steady at 2K. - Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide moved from 61.6% to 43.7%, and its estimated monthly branded searches moved from 29.1K to 38.3K. ## How did search popularity change for marketing data integration platforms worldwide in August 2026? - In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%. - In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%. ## Month by month | Month | Improvado estimated searches | Improvado Share of Search | Improvado rank | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 4.3% | 5 | 29.1K | 61.6% | 1 | | Nov 2025 | 2K | 4.3% | 5 | 28.7K | 62.3% | 1 | | Dec 2025 | 1.7K | 4.4% | 5 | 23.7K | 62.2% | 1 | | Jan 2026 | 2.5K | 5.4% | 5 | 28.8K | 62.8% | 1 | | Feb 2026 | 3K | 6.2% | 4 | 29.1K | 60.4% | 1 | | Mar 2026 | 3K | 4.3% | 4 | 35.3K | 51.1% | 1 | | Apr 2026 | 3K | 4.4% | 4 | 29.7K | 43.5% | 1 | | May 2026 | 2.5K | 3.1% | 4 | 37.9K | 46.4% | 1 | | Jun 2026 | 2.5K | 2.8% | 4 | 38.3K | 42.8% | 2 | | Jul 2026 | 2K | 2.1% | 4 | 46.7K | 48.6% | 1 | | Aug 2026 | 2K | 2.2% | 4 | 38.3K | 43.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Improvado’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Improvado**: Measured on the search terms “improvado”, “improvado data dictionary”, “improvado pricing”, “improvado software” and “improvado.io”, summed into one figure. - **Supermetrics**: Measured on the search terms “supermetrics”, “supermetrics alternatives”, “supermetrics marketing analytics”, “supermetrics pricing” and “supermetrics.com”, summed into one figure. - [Improvado profile](/demand/global-en/brands/improvado) - [Supermetrics profile](/demand/global-en/brands/supermetrics) - [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Improvado or Supermetrics? In August 2026, Supermetrics had more branded searches than Improvado among marketing data integration platforms worldwide. Supermetrics was estimated to have 38.3K branded searches compared to Improvado’s 2K, and held a 43.7% Share of Search versus Improvado’s 2.2%. ## Cite this page Brandwave. "Improvado vs Supermetrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/improvado-vs-supermetrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/improvado-vs-supermetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.