---
title: "Impossible Foods vs Vivera: Which is more popular by branded search?"
description: "Which is more popular in search, Impossible Foods or Vivera? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/impossible-vs-vivera"
publisher: "Brandwave"
---

# Impossible Foods vs Vivera: Which is more popular by branded search?

Which is more popular in search, Impossible Foods or Vivera? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Impossible Foods and Vivera
- **Competitive set**: Plant based meat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Impossible Foods Share of Search**: 0.58%
- **Vivera Share of Search**: 73.8%

## Which is more popular in search, Impossible Foods or Vivera?

- In August 2026, Vivera had more branded searches than Impossible Foods among plant based meat brands worldwide. Vivera was estimated to have 368K branded searches compared to Impossible Foods’ 2.9K, and held a 73.8% Share of Search versus Impossible Foods’ 0.58%.
- Vivera was ahead of Impossible Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 0.22% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among plant based meat brands worldwide moved from 34.5% to 73.8%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for plant based meat brands worldwide in August 2026?

- In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.
- Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Month by month

| Month | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank | Vivera estimated searches | Vivera Share of Search | Vivera rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.22% | 5 | 368K | 34.5% | 2 |
| Nov 2025 | 2.4K | 0.45% | 5 | 301K | 57% | 1 |
| Dec 2025 | 2.4K | 0.52% | 5 | 301K | 65.7% | 1 |
| Jan 2026 | 2.9K | 0.66% | 5 | 301K | 68.3% | 1 |
| Feb 2026 | 2.9K | 0.63% | 5 | 301K | 65.6% | 1 |
| Mar 2026 | 3.6K | 0.68% | 5 | 368K | 69.8% | 1 |
| Apr 2026 | 3.6K | 0.69% | 5 | 368K | 70.2% | 1 |
| May 2026 | 4.4K | 0.88% | 5 | 368K | 73.6% | 1 |
| Jun 2026 | 4.4K | 1.1% | 5 | 301K | 75.8% | 1 |
| Jul 2026 | 2.9K | 0.74% | 5 | 301K | 76.4% | 1 |
| Aug 2026 | 2.9K | 0.58% | 5 | 368K | 73.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Impossible Foods’ and Vivera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Impossible Foods**: Measured on the search term “impossible beef”.
- **Vivera**: Measured on the search term “vivera”.

- [Impossible Foods profile](/demand/global-en/brands/impossible)
- [Vivera profile](/demand/global-en/brands/vivera)
- [All plant based meat brands worldwide](/demand/global-en/categories/plant-based-meat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Impossible Foods or Vivera?

In August 2026, Vivera had more branded searches than Impossible Foods among plant based meat brands worldwide. Vivera was estimated to have 368K branded searches compared to Impossible Foods’ 2.9K, and held a 73.8% Share of Search versus Impossible Foods’ 0.58%.

## Cite this page

Brandwave. "Impossible Foods vs Vivera: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/impossible-vs-vivera

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/impossible-vs-vivera. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.