---
title: "Impossible Foods vs Quorn: Which is more popular by branded search?"
description: "Which is more popular in search, Impossible Foods or Quorn? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/impossible-vs-quorn"
publisher: "Brandwave"
---

# Impossible Foods vs Quorn: Which is more popular by branded search?

Which is more popular in search, Impossible Foods or Quorn? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Impossible Foods and Quorn
- **Competitive set**: Plant based meat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Impossible Foods Share of Search**: 1.2%
- **Quorn Share of Search**: 0.89%

## Which is more popular in search, Impossible Foods or Quorn?

- In August 2026, Impossible Foods had more branded searches than Quorn among plant based meat brands worldwide. Impossible Foods was estimated to have 11K branded searches compared to Quorn’s 8.1K, and held a 1.2% Share of Search versus Quorn’s 0.89%.
- Impossible Foods was ahead of Quorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 24.6K to 11K.
- Across the 11 months ending August 2026, Quorn’s estimated Share of Search among plant based meat brands worldwide moved from 0.81% to 0.89%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for plant based meat brands worldwide in August 2026?

- Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 11 measured months, from 24.6K to 11K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Month by month

| Month | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank | Quorn estimated searches | Quorn Share of Search | Quorn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.6K | 1.6% | 4 | 12.1K | 0.81% | 5 |
| Nov 2025 | 14.5K | 1.7% | 4 | 12.1K | 1.4% | 5 |
| Dec 2025 | 12.3K | 1.4% | 4 | 8.1K | 0.93% | 6 |
| Jan 2026 | 15K | 1.8% | 4 | 14.8K | 1.7% | 5 |
| Feb 2026 | 15K | 1.6% | 4 | 9.9K | 1% | 5 |
| Mar 2026 | 18.4K | 1.4% | 4 | 9.9K | 0.77% | 5 |
| Apr 2026 | 15.7K | 1.7% | 4 | 8.1K | 0.86% | 6 |
| May 2026 | 14.3K | 1.3% | 4 | 8.1K | 0.73% | 6 |
| Jun 2026 | 14.3K | 1.8% | 4 | 8.1K | 1% | 6 |
| Jul 2026 | 11K | 1.5% | 4 | 6.6K | 0.9% | 6 |
| Aug 2026 | 11K | 1.2% | 4 | 8.1K | 0.89% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Impossible Foods’ and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Impossible Foods**: Measured on the search terms “impossible beef” and “impossible foods”, summed into one figure.
- **Quorn**: Measured on the search term “quorn mince”.

- [Impossible Foods profile](/demand/global-en/brands/impossible)
- [Quorn profile](/demand/global-en/brands/quorn)
- [All plant based meat brands worldwide](/demand/global-en/categories/plant-based-meat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Impossible Foods or Quorn?

In August 2026, Impossible Foods had more branded searches than Quorn among plant based meat brands worldwide. Impossible Foods was estimated to have 11K branded searches compared to Quorn’s 8.1K, and held a 1.2% Share of Search versus Quorn’s 0.89%.

## Cite this page

Brandwave. "Impossible Foods vs Quorn: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/impossible-vs-quorn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/impossible-vs-quorn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.