--- title: "Imperial Leather vs Nivea: Which is more popular?" description: "Is Imperial Leather or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/imperial-leather-vs-nivea" publisher: "Brandwave" --- # Imperial Leather vs Nivea: Which is more popular? Is Imperial Leather or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Imperial Leather and Nivea - **Competitive set**: Body wash and soap brands - **Market**: Global - **Month measured**: Oct 2026 - **Imperial Leather Share of Search**: 0.76% - **Nivea Share of Search**: 5% ## Is Imperial Leather or Nivea more popular in search? - In October 2026, Nivea had more branded searches than Imperial Leather among body wash and soap brands worldwide. Nivea had about 79,900 branded searches, while Imperial Leather had 12,100. Nivea made up 5% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.76%. - Nivea was ahead of Imperial Leather in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Imperial Leather’s share of searches among body wash and soap brands worldwide moved from 1% to 0.76%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending October 2026, Nivea’s share of searches among body wash and soap brands worldwide moved from 5.1% to 5%, and its estimated monthly branded searches moved from 59.4K to 79.9K. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Imperial Leather nor Nivea showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Vanicream | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Olay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Lux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nivea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Protex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmolive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Imperial Leather | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash or soap brand should I buy?": 1. Dove, 2. CeraVe, 3. Aveeno, 4. Vanicream - Asked ChatGPT "What are the best body wash or soap brands?": 1. Dove, 2. CeraVe, 3. Aveeno - Asked ChatGPT "What's the best body wash or soap brand for daily cleansing?": 1. Dove, 2. CeraVe, 3. Vanicream, 4. Aveeno - Searched Google, AI Overview "soap brands": 1. Dove, 2. Olay - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. CeraVe Not named in any answer: Lux, Cetaphil, Dettol, Nivea, Protex, Palmolive and Imperial Leather. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body wash and soap brands worldwide in October 2026? - Estimated monthly branded searches for Nivea worldwide rose 34.5% over 12 measured months, from 59.4K to 79.9K in October 2026. ## How has branded search for Imperial Leather and Nivea changed worldwide over the last 12 months? | Month | Imperial Leather estimated searches | Imperial Leather Share of Search | Imperial Leather rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.1K | 1% | 11 | 59.4K | 5.1% | 7 | | Dec 2025 | 9.9K | 0.89% | 12 | 56.7K | 5.1% | 8 | | Jan 2026 | 9.9K | 0.85% | 12 | 56.7K | 4.9% | 8 | | Feb 2026 | 8.1K | 0.75% | 12 | 46.4K | 4.3% | 8 | | Mar 2026 | 9.9K | 0.81% | 12 | 54.9K | 4.5% | 8 | | Apr 2026 | 14.8K | 1.2% | 11 | 54.9K | 4.5% | 8 | | May 2026 | 9.9K | 0.79% | 12 | 54.9K | 4.4% | 8 | | Jun 2026 | 9.9K | 0.74% | 12 | 62.3K | 4.7% | 6 | | Jul 2026 | 9.9K | 0.73% | 12 | 62.3K | 4.6% | 7 | | Aug 2026 | 9.9K | 0.69% | 12 | 67.1K | 4.7% | 7 | | Sep 2026 | 9.9K | 0.71% | 12 | 65.3K | 4.7% | 7 | | Oct 2026 | 12.1K | 0.76% | 12 | 79.9K | 5% | 7 | ## How are Imperial Leather’s and Nivea’s branded searches counted? Brandwave collects information about searches that people make online using Imperial Leather’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Imperial Leather**: Measured on the search term “imperial leather”. - **Nivea**: Measured on the search terms “nivea bar soap”, “nivea body wash”, “nivea shower gel” and “nivea soap”, summed into one figure. - [Imperial Leather profile](/demand/global-en/brands/imperial-leather) - [Nivea profile](/demand/global-en/brands/nivea) - [All body wash and soap brands worldwide](/demand/global-en/categories/body-wash-and-soap-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Imperial Leather or Nivea more popular in search? In October 2026, Nivea had more branded searches than Imperial Leather among body wash and soap brands worldwide. Nivea had about 79,900 branded searches, while Imperial Leather had 12,100. Nivea made up 5% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.76%. ## Cite this page Brandwave. "Imperial Leather vs Nivea: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/imperial-leather-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/imperial-leather-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.