--- title: "Imperial College London vs King's College London: Which is more popular by branded search?" description: "Which is more popular in search, Imperial College London or King's College London? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/imperial-college-london-vs-kings-college-london" publisher: "Brandwave" --- # Imperial College London vs King's College London: Which is more popular by branded search? Which is more popular in search, Imperial College London or King's College London? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Imperial College London and King's College London - **Competitive set**: Globally sought UK universities - **Market**: Global - **Month measured**: Aug 2026 - **Imperial College London Share of Search**: 0.91% - **King's College London Share of Search**: 0.82% ## Which is more popular in search, Imperial College London or King's College London? - In August 2026, Imperial College London had more branded searches than King's College London among globally sought UK universities worldwide. Imperial College London was estimated to have 13.5K branded searches compared to King's College London’s 12.1K, and held a 0.91% Share of Search versus King's College London’s 0.82%. - The lead changed hands 2 times in the 11 months ending August 2026: King's College London took it in November 2025, Imperial College London took it in December 2025. - Across the 11 months ending August 2026, Imperial College London’s estimated Share of Search among globally sought UK universities worldwide moved from 0.74% to 0.91%, and its estimated monthly branded searches moved from 12.8K to 13.5K. - Across the 11 months ending August 2026, King's College London’s estimated Share of Search among globally sought UK universities worldwide moved from 0.57% to 0.82%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## How did search popularity change for globally sought UK universities worldwide in August 2026? - Estimated monthly branded searches for King's College London worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## Month by month | Month | Imperial College London estimated searches | Imperial College London Share of Search | Imperial College London rank | King's College London estimated searches | King's College London Share of Search | King's College London rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.8K | 0.74% | 9 | 9.9K | 0.57% | 10 | | Nov 2025 | 11K | 0.73% | 10 | 12.1K | 0.81% | 9 | | Dec 2025 | 12.3K | 1% | 9 | 8.1K | 0.66% | 10 | | Jan 2026 | 12.8K | 0.88% | 9 | 12.1K | 0.83% | 10 | | Feb 2026 | 11K | 0.82% | 9 | 8.1K | 0.61% | 10 | | Mar 2026 | 13.5K | 0.97% | 9 | 9.9K | 0.71% | 10 | | Apr 2026 | 11K | 0.82% | 9 | 9.9K | 0.74% | 10 | | May 2026 | 11K | 0.79% | 9 | 9.9K | 0.71% | 10 | | Jun 2026 | 12.8K | 0.93% | 9 | 8.1K | 0.59% | 10 | | Jul 2026 | 11K | 0.83% | 9 | 8.1K | 0.61% | 10 | | Aug 2026 | 13.5K | 0.91% | 9 | 12.1K | 0.82% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Imperial College London’s and King's College London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Imperial College London**: Measured on the search terms “imperial college london”, “imperial london” and “imperial university”, summed into one figure. - **King's College London**: Measured on the search terms “kcl university” and “king's college london”, summed into one figure. - [Imperial College London profile](/demand/global-en/brands/imperial-college-london) - [King's College London profile](/demand/global-en/brands/kings-college-london) - [All globally sought UK universities worldwide](/demand/global-en/categories/globally-sought-uk-universities): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Imperial College London or King's College London? In August 2026, Imperial College London had more branded searches than King's College London among globally sought UK universities worldwide. Imperial College London was estimated to have 13.5K branded searches compared to King's College London’s 12.1K, and held a 0.91% Share of Search versus King's College London’s 0.82%. ## Cite this page Brandwave. "Imperial College London vs King's College London: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/imperial-college-london-vs-kings-college-london This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/imperial-college-london-vs-kings-college-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.