--- title: "Immuta vs Microsoft Purview: Which is searched more?" description: "Is Immuta or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/immuta-vs-microsoft-purview" publisher: "Brandwave" --- # Immuta vs Microsoft Purview: Which is searched more? Is Immuta or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Immuta and Microsoft Purview - **Competitive set**: Data governance platforms - **Market**: Global - **Month measured**: Sep 2026 - **Immuta Share of Search**: 2.9% - **Microsoft Purview Share of Search**: 48.8% ## Is Immuta or Microsoft Purview more popular in search? - In September 2026, Microsoft Purview had more branded searches than Immuta among data governance platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Immuta had 3,600. Microsoft Purview made up 48.8% of all data governance platform searches we track, and Immuta accounted for 2.9%. - Microsoft Purview was ahead of Immuta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Immuta’s share of searches among data governance platforms worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data governance platforms worldwide moved from 40.7% to 48.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top data governance platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Immuta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before Immuta in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Collibra | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Purview | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Atlan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Alation | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Immuta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Privacera | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OneTrust | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data governance platforms - Asked ChatGPT "Which data governance platform should I use?": 1. Microsoft Purview, 2. Collibra, 3. Atlan, 4. Alation - Asked ChatGPT "What are the best data governance platforms?": 1. Collibra, 2. Microsoft Purview, 3. Alation, 4. Atlan - Asked ChatGPT "What's the best data governance platform for data access control?": 1. Immuta, 2. Privacera, 3. Microsoft Purview - Searched Google, AI Overview "data governance platforms": 1. Collibra, 2. Microsoft Purview, 3. Alation, 4. Atlan - Searched Google, AI Overview "data governance software": 1. Collibra, 2. Atlan, 3. Alation Not named in any answer: OneTrust. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data governance platforms worldwide in September 2026? - In September 2026, Microsoft Purview gained share of searches among data governance platforms worldwide, from 43.2% to 48.8%. - Estimated monthly branded searches for Immuta worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Immuta estimated searches | Immuta Share of Search | Immuta rank | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.6% | 5 | 49.5K | 40.7% | 1 | | Nov 2025 | 2.9K | 2.5% | 5 | 49.5K | 43.1% | 1 | | Dec 2025 | 2.4K | 2.4% | 5 | 40.5K | 41.2% | 1 | | Jan 2026 | 3.6K | 3% | 5 | 49.5K | 41.1% | 1 | | Feb 2026 | 3.6K | 3.3% | 5 | 49.5K | 44.7% | 1 | | Mar 2026 | 2.9K | 2.2% | 5 | 60.5K | 46.3% | 1 | | Apr 2026 | 2.9K | 2.3% | 5 | 60.5K | 48.1% | 1 | | May 2026 | 3.6K | 3.2% | 5 | 49.5K | 43.7% | 1 | | Jun 2026 | 2.9K | 2.4% | 5 | 60.5K | 51% | 1 | | Jul 2026 | 2.9K | 2.7% | 5 | 49.5K | 46% | 1 | | Aug 2026 | 2.9K | 2.5% | 5 | 49.5K | 43.2% | 1 | | Sep 2026 | 3.6K | 2.9% | 5 | 60.5K | 48.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Immuta’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Immuta**: Measured on the search term “immuta”. - **Microsoft Purview**: Measured on the search term “microsoft purview”. - [Immuta profile](/demand/global-en/brands/immuta) - [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview) - [All data governance platforms worldwide](/demand/global-en/categories/data-governance-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Immuta or Microsoft Purview more popular in search? In September 2026, Microsoft Purview had more branded searches than Immuta among data governance platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Immuta had 3,600. Microsoft Purview made up 48.8% of all data governance platform searches we track, and Immuta accounted for 2.9%. ## Cite this page Brandwave. "Immuta vs Microsoft Purview: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/immuta-vs-microsoft-purview This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/immuta-vs-microsoft-purview. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.