---
title: "Imagination vs MKG: Which is searched more?"
description: "Is Imagination or MKG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Events agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/imagination-vs-mkg"
publisher: "Brandwave"
---

# Imagination vs MKG: Which is searched more?

Is Imagination or MKG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Events agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Imagination and MKG
- **Competitive set**: Events agencies
- **Market**: Global
- **Month measured**: Sep 2026
- **Imagination Share of Search**: 1.8%
- **MKG Share of Search**: 0.45%

## Is Imagination or MKG more popular in search?

- In September 2026, Imagination had more branded searches than MKG among events agencies worldwide. Imagination had about 670 branded searches, while MKG had 170. Imagination made up 1.8% of all events agency searches we track, and MKG accounted for 0.45%.
- Imagination was ahead of MKG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Imagination’s share of searches among events agencies worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 600 to 670.
- Across the 12 months ending September 2026, MKG’s share of searches among events agencies worldwide moved from 0.7% to 0.45%, and its estimated monthly branded searches moved from 260 to 170.

## How did search popularity change for events agencies worldwide in September 2026?

- Estimated monthly branded searches for Imagination worldwide rose 11.7% over 12 measured months, from 600 to 670 in September 2026.
- Estimated monthly branded searches for MKG worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

## Month by month

| Month | Imagination estimated searches | Imagination Share of Search | Imagination rank | MKG estimated searches | MKG Share of Search | MKG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 600 | 1.6% | 9 | 260 | 0.7% | 10 |
| Nov 2025 | 590 | 1.9% | 9 | 140 | 0.45% | 10 |
| Dec 2025 | 390 | 1.3% | 9 | 170 | 0.56% | 10 |
| Jan 2026 | 620 | 1.5% | 9 | 260 | 0.63% | 10 |
| Feb 2026 | 620 | 1.6% | 9 | 260 | 0.67% | 10 |
| Mar 2026 | 760 | 1.8% | 9 | 260 | 0.62% | 10 |
| Apr 2026 | 510 | 1.4% | 9 | 260 | 0.71% | 10 |
| May 2026 | 610 | 1.8% | 9 | 260 | 0.75% | 10 |
| Jun 2026 | 610 | 1.4% | 9 | 260 | 0.6% | 10 |
| Jul 2026 | 540 | 1.6% | 9 | 210 | 0.61% | 10 |
| Aug 2026 | 670 | 1.9% | 9 | 170 | 0.49% | 10 |
| Sep 2026 | 670 | 1.8% | 9 | 170 | 0.45% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Imagination’s and MKG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Imagination**: Measured on the search terms “imagination agency”, “imagination events” and “imagination events agency”, summed into one figure.
- **MKG**: Measured on the search term “mkg agency”.

- [Imagination profile](/demand/global-en/brands/imagination)
- [MKG profile](/demand/global-en/brands/mkg)
- [All events agencies worldwide](/demand/global-en/categories/events-agencies): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Imagination or MKG more popular in search?

In September 2026, Imagination had more branded searches than MKG among events agencies worldwide. Imagination had about 670 branded searches, while MKG had 170. Imagination made up 1.8% of all events agency searches we track, and MKG accounted for 0.45%.

## Cite this page

Brandwave. "Imagination vs MKG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/imagination-vs-mkg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/imagination-vs-mkg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.