---
title: "Imagify vs Kraken.io: Which is more popular by branded search?"
description: "Which is more popular in search, Imagify or Kraken.io? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/imagify-vs-kraken-io"
publisher: "Brandwave"
---

# Imagify vs Kraken.io: Which is more popular by branded search?

Which is more popular in search, Imagify or Kraken.io? Compare estimated monthly branded-search demand and Share of Search inside the Website image optimization tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Imagify and Kraken.io
- **Competitive set**: Website image optimization tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Imagify Share of Search**: 1%
- **Kraken.io Share of Search**: 0.21%

## Which is more popular in search, Imagify or Kraken.io?

- In August 2026, Imagify had more branded searches than Kraken.io among website image optimization tools worldwide. Imagify was estimated to have 6.7K branded searches compared to Kraken.io’s 1.4K, and held a 1% Share of Search versus Kraken.io’s 0.21%.
- Imagify was ahead of Kraken.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide moved from 3.4% to 1%, and its estimated monthly branded searches moved from 12.2K to 6.7K.
- Across the 11 months ending August 2026, Kraken.io’s estimated Share of Search among website image optimization tools worldwide moved from 0.56% to 0.21%, and its estimated monthly branded searches moved from 2K to 1.4K.

## How did search popularity change for website image optimization tools worldwide in August 2026?

- Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.
- Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.

## Month by month

| Month | Imagify estimated searches | Imagify Share of Search | Imagify rank | Kraken.io estimated searches | Kraken.io Share of Search | Kraken.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 3.4% | 3 | 2K | 0.56% | 5 |
| Nov 2025 | 12.2K | 3.5% | 3 | 1.7K | 0.49% | 5 |
| Dec 2025 | 10K | 2.8% | 3 | 1.7K | 0.47% | 5 |
| Jan 2026 | 10K | 2.9% | 3 | 1.7K | 0.49% | 5 |
| Feb 2026 | 10K | 2.7% | 3 | 1.7K | 0.45% | 5 |
| Mar 2026 | 12.2K | 2.3% | 3 | 2K | 0.39% | 5 |
| Apr 2026 | 10K | 2.5% | 2 | 1.7K | 0.43% | 5 |
| May 2026 | 10K | 2.5% | 2 | 1.4K | 0.34% | 5 |
| Jun 2026 | 8.2K | 1.5% | 2 | 1.4K | 0.26% | 5 |
| Jul 2026 | 8.1K | 0.99% | 2 | 1.1K | 0.13% | 5 |
| Aug 2026 | 6.7K | 1% | 2 | 1.4K | 0.21% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Imagify’s and Kraken.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Imagify**: Measured on the search terms “imagify”, “imagify image optimizer” and “imagify io”, summed into one figure.
- **Kraken.io**: Measured on the search terms “kraken image optimizer”, “kraken io”, “kraken.io”, “kraken.io image compression” and “kraken.io image optimizer”, summed into one figure.

- [Imagify profile](/demand/global-en/brands/imagify)
- [Kraken.io profile](/demand/global-en/brands/kraken-io)
- [All website image optimization tools worldwide](/demand/global-en/categories/website-image-optimization-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Imagify or Kraken.io?

In August 2026, Imagify had more branded searches than Kraken.io among website image optimization tools worldwide. Imagify was estimated to have 6.7K branded searches compared to Kraken.io’s 1.4K, and held a 1% Share of Search versus Kraken.io’s 0.21%.

## Cite this page

Brandwave. "Imagify vs Kraken.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/imagify-vs-kraken-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/imagify-vs-kraken-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.