---
title: "Image Comics vs Marvel: Which is more popular by branded search?"
description: "Which is more popular in search, Image Comics or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/image-comics-vs-marvel"
publisher: "Brandwave"
---

# Image Comics vs Marvel: Which is more popular by branded search?

Which is more popular in search, Image Comics or Marvel? Compare estimated monthly branded-search demand and Share of Search inside the Comic book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Image Comics and Marvel
- **Competitive set**: Comic book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Image Comics Share of Search**: 7.8%
- **Marvel Share of Search**: 1.3%

## Which is more popular in search, Image Comics or Marvel?

- In August 2026, Image Comics had more branded searches than Marvel among comic book publishers worldwide. Image Comics was estimated to have 60.5K branded searches compared to Marvel’s 9.9K, and held a 7.8% Share of Search versus Marvel’s 1.3%.
- Image Comics was ahead of Marvel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide moved from 8.7% to 7.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for comic book publishers worldwide in August 2026?

- In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
- In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.

## Month by month

| Month | Image Comics estimated searches | Image Comics Share of Search | Image Comics rank | Marvel estimated searches | Marvel Share of Search | Marvel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 8.7% | 3 | 12.1K | 2.1% | 5 |
| Nov 2025 | 49.5K | 8.2% | 3 | 9.9K | 1.6% | 6 |
| Dec 2025 | 40.5K | 7% | 3 | 6.6K | 1.1% | 6 |
| Jan 2026 | 49.5K | 9.8% | 3 | 5.4K | 1.1% | 6 |
| Feb 2026 | 49.5K | 10.7% | 3 | 4.4K | 0.95% | 6 |
| Mar 2026 | 60.5K | 11.6% | 3 | 5.4K | 1% | 6 |
| Apr 2026 | 90.5K | 13.2% | 3 | 5.4K | 0.79% | 6 |
| May 2026 | 74K | 8.1% | 3 | 4.4K | 0.48% | 6 |
| Jun 2026 | 49.5K | 7% | 3 | 9.9K | 1.4% | 6 |
| Jul 2026 | 49.5K | 8.5% | 3 | 3.6K | 0.62% | 6 |
| Aug 2026 | 60.5K | 7.8% | 3 | 9.9K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Image Comics’ and Marvel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Image Comics**: Measured on the search term “image comics”.
- **Marvel**: Measured on the search term “marvel app”.

- [Image Comics profile](/demand/global-en/brands/image-comics)
- [Marvel profile](/demand/global-en/brands/marvel)
- [All comic book publishers worldwide](/demand/global-en/categories/comic-book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Image Comics or Marvel?

In August 2026, Image Comics had more branded searches than Marvel among comic book publishers worldwide. Image Comics was estimated to have 60.5K branded searches compared to Marvel’s 9.9K, and held a 7.8% Share of Search versus Marvel’s 1.3%.

## Cite this page

Brandwave. "Image Comics vs Marvel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/image-comics-vs-marvel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/image-comics-vs-marvel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.